Online used-car retailers lean in to consumer cars
These days, you’re bound to find “pop-up” events that range from holiday markets to yoga classes.
You can now add selling your car to that mix.
Online used-car ecommerce platform Shift was set to host a “Car to Cash” pop-up event in the Los Angeles area this past weekend to acquire cars from consumers.
The event, which was to be located at Santa Anita Park in Arcadia, Calif., gave consumers the chance to have to have their vehicles evaluated (with no obligation) and potentially purchased.
Shift was making offers on eligible vehicles with less than 100,000 miles on the odometers.
“We’ll take a look at your car, noting all its bells and whistles, and then make you an offer based on thousands of data points including your local market demand,” the company said in a blog post about the event.
Consumers selling their car on the spot were given a $400 bonus (on top of the digital payment for their vehicle) and $25 in Lyft credits for the ride home.
“Now more than ever, there is an incredible demand for used vehicles, especially as new cars have been increasingly difficult to come by,” Shift president Jeff Clementz said in a news release. “We are excited to bring Shift's mission to life with our first Car to Cash event in Los Angeles, and make the car selling experience easier, more convenient and more accessible for consumers.”
Shift co-founder and co-chief executive officer George Arison added: “Shift already offers a superior experience online for customers looking to sell their cars. We're thrilled to bring an even more streamlined version of our one-stop-shop to Los Angeles.”
Shift is not alone among online used-car retailers aiming to buy cars from consumers.
In its upcoming return to Super Bowl advertising next month, Vroom will turn its attention to the consumer experience of selling used cars.
Through a Broadway-themed spot titled “Flake the Musical,” the company will share how “selling your vehicle can now be just as easy with Vroom as buying one,” it said in a news release.
The 30-second spot, which will air during the fourth quarter of Super Bowl LVI on Feb. 13, is designed to show the “rollercoaster of emotions” involved in selling a vehicle on a peer-to-peer site, specifically when the would-be buyer backs out of the deal.
“Now is a terrific time to sell a vehicle with used-car pricing at all-time highs. However, the process can be overwhelming and unnecessarily complicated,” Vroom chief marketing officer Peter Scherr said in a news release.
“At Vroom, we make selling your car as easy as possible. Being a part of the Super Bowl allows us to invite tens of millions of consumers to visit Vroom.com and get an instant price on their car,” he said. “When someone is ready to sell, we pick up the car and the consumer gets paid … all from home. No more meeting strangers, endless negotiating, or being flaked on. What could be better?”