There’s a new brand under the Cox Automotive Mobility umbrella.

Parent company Cox Automotive announced Thursday that it has launched “Cox Automotive Mobility Fleet Services,” which unites its Dickinson Fleet Services and Interstate Truck Center brands.

Those entities will now operate under a unified brand, a move that provides “more holistic offering of industry-leading on-site, emergency mobile and shop services for light, medium and heavy-duty trucks and trailers,” Cox said.

“We recognize the responsibility we have to evolve and transform our business continuously to better serve our customers, team members and industry,” Cox Automotive Mobility president Joe George said in a news release. “This brand evolution is a signal of our commitment to continue to lead the transportation and fleet services future.”

Speaking of the future, the company shared a few plans for Cox Automotive Mobility Fleet Services.

The business unit intends on doubling its FleeTec Academy locations this year. It is also aiming to invest in expanding its preventative scheduled maintenance and 24/7 emergency mobile service presence — and helping this particular effort has been the acquisitions of Mobile Fleetcare in the San Francisco Bay Area and MobiCare in Jacksonville, Fla., in the last six months.

Additionally, Cox says the new brand “will accelerate fleet-focused product and technology development, working across Cox Automotive Mobility’s other business solution areas  — Fleet Operations, EV Battery Solutions and Emerging Ventures

“This includes service and support of commercial fleet electrification, and advanced driver assistance systems (ADAS) to further enhance driver safety and comfort,” the company said.

Ted Coltrain is vice president of operations at Cox Automotive Mobility Fleet Services. In a news release, he said: “This is more than just a name change — our refreshed Fleet Services brand signifies the direction we are headed as a business to deliver maintenance excellence for our customers while providing best-in-classbenefits and training for our world-class technicians.

“Day to day, our mission as the leader in scheduled on-site, emergency mobile, and shop services for light, medium, and heavy-duty fleets will not change,” he said. “We will continue our commitment to the safety-first and technician-centric culture we’ve developed and nurtured over the years.”