CarNow, a digital retailing provider in the auto industry, has named a chief financial officer.

Hired for the role is Tim O’Toole, whose background includes CFO roles with RapidMiner, Yotta, Dyn and Rapid7.

O’Toole’s experience also includes time on the senior leadership team at BladeLogic.

“Having known Tim for nearly 20 years, I am excited for the strategic leadership he brings to our organization and am thrilled to welcome him to the team,” CarNow chief executive officer Andy Park said in a news release.

“Tim was instrumental in our initial public offering and eventual acquisition of BladeLogic, and his proven track record of scaling the financial foundation of technology organizations make him the perfect fit for CarNow as we enter our next phase of growth,” Park said.

O'Toole's arrival comes a little more than a week after CarNow named new senior vice president of OEM relations and national accounts.