There’s a new entry in the dealership buy-sell market.

Omega Advisors Inc., a consulting firm specializing in auto dealership mergers and acquisitions, announced its launch.

In a news release, the company, led by industry veteran Gerrick Wilkins, said it offers decades of expertise in dealership valuations, strategic planning and transaction management.

Omega said Wilkins is “well-versed in the complexities of dealership M&A” with 25 years in the automotive sector that includes the sale of more than 35 franchised dealerships.

“After taking a step back to focus on my congressional campaign and book launch, I’m thrilled to return to my automotive roots,” said Wilkins, who serves as CEO and lead buy-sell consultant. “Partnering with my brother Kyle to open Omega Advisors is a dream come true, and we are already building a remarkable team to serve dealership owners across the country.”

The company, based in Henderson, Nev., will focus initially on dealers along the West Coast but has plans to expand nationwide in the coming months, offering services that include divestitures, targeted acquisitions and comprehensive strategic planning.

“I’m confident Omega Advisors will be the last call any dealer will need to make when considering buying or selling a dealership,” Gerrick Wilkins said. “We offer expert guidance, confidentiality and a proven track record of facilitating successful transactions.”

In addition to his automotive background, Wilkins is a published author and philanthropist, the company said, with a passion for community development through ventures like the Good Samaritan Property Development Corporation.