Car Wars, a provider of artificial intelligence-powered phone call management and call analytics, has integrated with customer data platform Fullpath in a partnership designed to give dealerships the ability to identify and connect with high-value customers — specifically those with positive equity who have not yet received a phone call.

The integration incorporates Fullpath’s CDP with Car Wars’ call data, including details such as duration and outcome, to enhance the depth of customer profiles, while Car Wars will use Fullpath’s data to provide dealers with custom reports and insights directly within its platform, which the companies said offers a “seamless pathway to high-value customer interactions.”

Car Wars CEO Stephane Ferri said the collaboration “allows our mutual customers to take a proactive approach in their customer outreach, particularly by identifying key segments like customers with positive equity who are primed for engagement,” which he said will be a boost for dealers looking to “strategically connect with in-market buyers who may otherwise go unnoticed.”

The companies said the collaboration is a “significant step forward” for dealerships by combining Car Wars’ call data with Fullpath’s shopper insights to identify high-value customers with equity and prioritize outreach with detailed and segmented data insights.

That combination, they said, creates a more streamlined workflow that makes it simple for dealerships to manage and optimize equity-driven opportunities.

“With Car Wars activity now integrated directly into Fullpath’s customer records, dealers have unparalleled insight into customer behavior,” Fullpath vice president of business development Mike DeCecco said. “That allows them to make data-driven marketing decisions based on recent phone engagements and reach customers at the right time with relevant messaging.

“It’s another step in breaking down data silos that previously challenged our dealer clients.”