REDWOOD CITY, Calif. -

Now approaching one year since OPENLANE rolled out its Dealer Group Remarketing Solutions Program at last year’s National Automobile Dealers Association Convention, the online auction company indicated that program users’ overall sales have increased nearly 50 percent.

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Geared toward making the remarketing process more seamless for dealer groups, OPENLANE explained the program caters to the special needs and requirements that consolidated, multi-location dealerships have for acquiring quality wholesale vehicles to sell at their various locations.

OPENLANE determined the group sales growth came not only through the use of the Dealer Group Remarketing Solution Program but also its 13-private label auction sites as well as its open auction site.

“OPENLANE really understands what is important to volume buyers and sellers. They’ve really partnered closely with us to come up with a buying solution that meets our specific needs — from the interface and tracking system we use on the site to the efficient, fast and easy way to transport our vehicles to multiple locations in bulk,” explained Andrew Walser of the Walser Automotive Group.

“The level of attention and level of service our group receives from OPENLANE is absolutely first-rate,” Walser added.

OPENLANE reiterated that dealer groups have different buying requirements than independent dealerships, in part based on the sheer volume of vehicles required to fill their lots as well as the size and demands of their buying and selling transactions.

Through the Dealer Group Remarketing Solutions program, OPENLANE said it can help dealer groups “reach more buyers while saving money and staying competitive.” The program’s unique features include:

—Support for dealer group buying models, including centralized corporate purchasing, store-level buying and customized variations based on need.

—Access to OPENLANE’s Open Auction with thousands of units available 24 hours a day, seven days a week. Dealer groups are also eligible to access OPENLANE’s private-label auction sites based on brand affiliation.

—Ability to manage all wholesale inventory through one easy-to-use online interface with tools for listing and tracking each available unit.

—Can provide the option of transport via a wholly owned and integrated transport service, CarsArrive.

—Online tools to manage group moves, including store-to-store, for purchases from both OPENLANE and non-company venues.

—Standard or customized reporting based on individual dealer group needs.

—Full visibility into purchasing and selling date, as well as for grounded vehicle opportunities.

—Each dealer group is assigned a dedicated OPENLANE dealer group coordinator to handle all requests and inquiries and to help maximize sales and buying opportunities

—A team of more than 100 sales and customer service support specialists actively soliciting buyers for dealer group inventory.

“We have a very high standard for our used vehicles — anything that’s mechanically or physically challenged in any way won’t make it onto our lots,” insisted Tom Ahl, of the Tom Ahl Family of Dealerships.

“Our experience working with OPENLANE has been extremely beneficial, and we’ve been able to take advantage of a number of the company’s value-added services, such as their post-sale inspection service,” Ahl went on to say. “OPENLANE ensures that we’re getting the high quality of vehicles that we expect.”

OPENLANE plans to be present at this week’s NADA Convention and Expo to help more dealer groups learn about this program. Representatives are scheduled to be at booth No. 4173N in the Moscone Convention Center North Hall in San Francisco.

“For dealer groups, the ability to buy and sell in volume online provides increased profits, lower operating costs, reduced sales cycles and additional convenience in keeping their businesses running, since employees no longer need to travel to and from physical auctions to acquire vehicles for multiple locations,” explained Chuck Tapp, vice president of institutional sales for OPENLANE.

“The success of the Dealer Group Remarketing Solutions Program over the past two years has really been quite remarkable,” Tapp continued.

“OPENLANE understands that dealer groups need a streamlined solution that enables them to easily buy, sell and transport in volume from a centralized location,” he added. “The program’s growth is a testament to OPENLANE’s innovative approach and commitment to working with dealers and consignors to create the best remarketing solutions on the market. We’re looking forward to growing the nationwide footprint of the program throughout 2011.”

For more information on OPENLANE’s Dealer Group Remarketing Solutions, visit http://www.openlane.com/pdfs/Dealer_Marketing_011011.pdf.