DAYTON, Ohio -

Along with bolstering its collaborative relationship with Polk, Reynolds and Reynolds announced this past weekend it will offer its basic mobile website solution free to all U.S. franchised dealers, regardless of their dealership management system or website provider.

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Reynolds explained the basic mobile website can enable dealers to share important features of their traditional website — including new- and used-vehicle inventory and dealership contact information — with consumers using a mobile device to browse the Web. Executives contend that mobile websites from Reynolds Web Solutions are specially formatted to display optimally on any Web-enabled mobile device on any cell phone carrier.

The company emphasized this initiative expands on its earlier announcement to provide a free mobile website to all Reynolds Web Solutions WebMakerX customers.

“In the past 12 months, the ‘mobile revolution’ has really continued to take shape with more and more consumers choosing mobile as their preferred method for browsing the Web, in addition to their preferred method of communication,” declared Trey Hiers, vice president of marketing for Reynolds.

“By offering a no-charge mobile website to every franchised dealer in the U.S., we’re helping dealers quickly and easily expand their digital presence by extending their online showroom from desktop PCs to mobile devices, and in turn, making it easier for consumers to learn about the dealer’s products and services anytime, anywhere,” Hiers continued.

The Reynolds executive went on to stress a mobile website is one of the “fundamental building blocks of a dealer’s digital marketing strategy.”

For dealerships who wish to expand their mobile presence beyond the free mobile site, Reynolds Web Solutions can offer a number of automotive digital marketing solutions and services to help dealers reach more consumers and gain the best business benefit from their digital presence.

“The free mobile website offering from Reynolds is one more example of the momentum we have in applying our programming capabilities, technology know-how, and retail automotive experience to make the Web an even more productive extension of every dealership in reaching consumers, building customer relationships, and delivering results for dealers,” Hiers insisted.

Reynolds and Polk Expand Collaborative Relationship

In other company news, Reynolds and Polk recently revealed they have expanded their collaborative relationship that enables Reynolds to utilize Polk’s automotive information and data services for Reynolds’ customers.

Officials stated the agreement now includes several market analysis tools such as Polk Cross-Sell reports. They added that the agreement includes data enhancement services, list hygiene services as well as data suppression such as do-not call lists.  

“Our focus at Reynolds is helping to make every transaction and process in a dealership more efficient, more effective and, ultimately, more profitable,” Hiers stated.

“For dealerships looking for the best way to compete in their markets and to identify, reach and engage potential customers, our partnership with Polk adds significantly to that capability,” he went on to say. “It’s one more way to offer the tools and solutions that will enable dealerships to separate themselves from the norm and deliver truly outstanding results.”

This latest development broadens an initial agreement created last February.

“Dealers are looking for the confidence that the customer data they are using from their dealership management system is accurate and reliable,” noted Andrew Price, vice president of Polk’s automotive retail solutions and media group.

“Dealerships also want to be assured that they are applying the best market insights that will enable them to compete more effectively — and profitably,” Price continued. “These are both areas that match Polk’s expertise, and we’re delighted to expand our agreement with Reynolds to help their customers maximize their market opportunities.”