LAKE SUCCESS, N.Y. -

DealerTrack Systems and @utoRevenue have teamed up to offer dealers a new campaign management program that can help them foster greater loyalty and customer retention.

DealerTrack DMS Campaign Management provides three packages — Online Scheduling Package, Campaign Package, Direct Mail Package. These are designed to bolster a dealership’s retention and loyalty via communications that utilizes data stored in the dealership’s DealerTrack DMS, officials noted.

They explained each package, as follows:

—Online Scheduling Package. Dealers can use this to schedule appointments online 24/7 and check vehicle service history. They can also use this package to receive automated e-mail and voice appointment reminders.

—Campaign Package. This lets dealers create, manage and track recurring and ad-hoc e-mail campaigns. They can lean on @utoRevenue marketing professionals for this task or utilize a campaign request portal.

—Direct Mail Package. This package is designed to make sure that the store communicates with each active customer in the DMS through “timely, relevant and impactful messages, helping to better manage direct mail costs and communications.”

“Automotive dealers are constantly looking to expand their businesses, and now they have the tools to do so,” stated Allan Stejskal, DealerTrack’s vice president and general manager.

“The packages available through this partnership truly span the breadth of what our dealers need. We believe that when a dealer applies DealerTrack DMS data through the managed marketing expertise of @utoRevenue, there’s no question: it will translate into significant value for their store,” he added.

Brice Englert, @utoRevenue’s general manager, shared his perspective, noting: “This cooperative effort with DealerTrack will help introduce dealers to the power of fully-managed marketing.

“By incorporating the best of what @utoRevenue has perfected over the past 10 years, DealerTrack serves up an additional layer of revenue generation to its DMS customers,” Englert continued. “We couldn’t be more pleased with the partnership.”