Analysis
Millennials, seniors lead shift in mindset over car ownership
Friday, Jul. 29, 2016, 07:38 PM
Sara Schweiger, Staff Writer
More and more people seem to be questioning the value of car ownership, and millennials and seniors appear to be at the forefront of this trend. More new vehicles were leased in the first half of 2016 than during the first half of any other year, according to the latest Lease Market Report from Edmunds.com. And […] [Read More]
KBB’s best bets for used vehicles under $8K
Friday, Jul. 29, 2016, 02:47 PM
Auto Remarketing Staff
Today’s new cars may be chock-full of the latest technology and features, but that comes at a price. In fact, the average price of a new car is $33,801. Because many people cannot afford a large monthly payment (let alone buy a new car outright), there exists a healthy market for affordable used cars. Still, […] [Read More]
70% of shoppers willing to pay premium for CPO units
Thursday, Jul. 28, 2016, 02:31 PM
Auto Remarketing Staff
Certainly automakers and dealerships want buyers to pay a premium retail price for a certified pre-owned vehicle stemming from the reconditioning and other costs associated with the unit. But are consumers ready to pony up the extra cash or willing to finance that additional cost? The latest survey from NADA Used Car Guide gave OEMs […] [Read More]
Top 6 vehicles for teens
Wednesday, Jul. 27, 2016, 08:14 PM
Auto Remarketing Staff
In an effort to help edgy parents who walk into your showroom or submit an inquiry through your store website, U.S. News & World Report released a list of six vehicles the publication classified as the 2016 Best Cars for Teens. These models have advanced safety features, new technologies for novice drivers, top crash test […] [Read More]
Cyber security measures prudent but lacking, survey finds
Tuesday, Jul. 26, 2016, 08:16 PM
Auto Remarketing Staff
Automakers are investing heavily in autonomous and connected-car technology, but with these potentially exciting developments comes an increased possibility for cyber-attacks against vehicles. Among the consequences of failing to protect against cyber attacks is loss of business. In fact, 82 percent of consumers surveyed said they would be wary of buying from or would never […] [Read More]
NADA UCG survey shows CPO awareness can still improve
Tuesday, Jul. 26, 2016, 06:42 PM
Auto Remarketing Staff
Sales of certified pre-owned vehicles are setting records. But a study commissioned by NADA Used Car Guide found consumer awareness about CPO programs still has plenty of room to improve. In a special report shared with Auto Remarketing on Tuesday, NADA UCG determined 50 percent of 18- to 34-year-olds who participated in the survey stated […] [Read More]
Survey shows car buyers covet advanced technology
Monday, Jul. 25, 2016, 06:38 PM
Auto Remarketing Staff
According to IHS Automotive forecasts, 55 percent of annual global new vehicle sales in 2020 will be vehicles that are connected. At that time, nearly half of the global fleet of vehicles in operation will be connected. And the future, it seems, is here, as a recent IHS Automotive global consumer survey called Connected Cars […] [Read More]
More than 45M vehicles recalled between ’13 and ’15 remain unrepaired
Monday, Jul. 25, 2016, 06:32 PM
Auto Remarketing Staff
Coinciding with software provider Recall Masters enhancing its tracking solution, J.D. Power through its SafetyIQ platform combed through data generated by the National Highway Traffic Safety Administration. Analysts found that more than 45 million vehicles subject to safety recalls issued between 2013 and 2015 are still un-remedied. On Monday, J.D. Power described the situation created by […] [Read More]
How 5 dealers are attracting potential buyers with Pokémon GO
Wednesday, Jul. 20, 2016, 08:36 PM
Auto Remarketing Staff
The team at digital marketing solutions provider LotVantage noticed five dealerships in four states found ways to leverage the smartphone gaming app that’s all the rage nowadays — Pokémon GO. Franchised stores already sporting Hondas, Nissans and Subarus are welcoming people looking for Pikachus and other Pokémon characters, and LotVantage shared strategy so dealerships can […] [Read More]
Jumpstart enters exclusive ad partnership with Autolist
Tuesday, Jul. 19, 2016, 07:39 PM
Auto Remarketing Staff
Jumpstart Automotive Group, a division of Hearst Autos specializing in marketing and advertising solutions, on Tuesday announced an exclusive ad sales representation agreement with Autolist.com. San Francisco-based Autolist is a rapidly growing auto publisher with more than 4.4 million new, used and certified pre-owned vehicles for sale across the U.S. Autolist uses a mobile-first approach […] [Read More]