It’s not just about reaching the most consumers. Sometimes, it can be just as beneficial — if not more — to tap into what’s important for a specific niche of clientele. In other words, “clients that are the most profitable for you,” says Cox Automotive Media Group president Jared Rowe. “Maybe, again, you don’t want to sell […] [Read More]

A majority of respondents to a recent Kelley Blue Book survey said they would be more likely to purchase a particular vehicle brand from a company involved in a social awareness campaign — but a similar majority said they are unaware of any such campaigns. Many automotive companies have campaigns that seek to inspire social […] [Read More]

When I think about advertising trends that automotive dealerships should adopt, my thoughts immediately jump to social media. Let’s be honest: Social media is a hard sell. It’s nearly impossible to track its ROI. It’s tough to manage well and can take up an enormous amount of time. But with people spending more hours online […] [Read More]

During my college days in the early 2000s, you could say the words “Dave Matthews Band” and immediately catch the attention (or ire) of most people within earshot. That’s why a press release from a New Jersey Kia dealership piqued my interest on Monday. As part of the store’s “10 Months of Giveaways” to celebrate its […] [Read More]

A majority of this year’s college grads who plan to buy a car have their sights set on a used one, and nearly half expect to spend no more than $15,000, according to a recent CarGurus survey. For those young buyers-to-be, the car-shopping website has released a list of what it thinks are the best […] [Read More]

Two experts in digital marketing said one of the best elements of this dealership tool that helps move more metal and keep the service drive flowing is how it can be measured. Those same two experts with whom Auto Remarketing visited during this year’s NADA Convention & Expo also acknowledged that one of the challenging […] [Read More]

It’s ubiquitous to the waiting room, whether you’re at the dentist, dry cleaner or dealership. That TV, serving up cable news or daytime talk shows as background noise — alongside the long-expired People magazines strewn across the coffee table. The problem with this scene, if you’re a dealer, is not just that your competitor’s advertisement […] [Read More]

Businesses of all stripes have tried the inflatable gorilla, Uncle Sam spinning a sign and whatever you call that tall, wavy windsock. Sure, they might catch the eye of a passer-by. But so can the actual product you’re selling — especially if it’s a spinning vehicle lifted 10 feet in the air. That’s the idea […] [Read More]

Your customer has either paid or is still paying for his or her vehicle, but now has to think about the cost of repairing it. With pothole season upon us — and the threat of damage to a number of a car’s systems should you happen to meet up with one — the RepairPal Institute has compiled lists […] [Read More]

When a car shopper had a hybrid or electric vehicle trade-in last year, it would be put toward buying another hybrid or EV 38.5 percent of the time, says Edmunds.com. This year, just 27.5 percent are going toward another hybrid/EV. But perhaps what’s more head-scratching is this: Hybrid/EV trade-ins are more likely to go toward […] [Read More]