Analysis
Cars.com claims impact on 36% of vehicle sales in 2015
Thursday, Mar. 31, 2016, 07:07 PM
Auto Remarketing Staff
As the site prepared to unveil two new solutions during the NADA Convention & Expo, Cars.com highlighted that it influenced 36 percent of 2015 total vehicle sales in the United States. How did the site arrive at that claim on Thursday? Cars.com explained the reading stemmed from this month’s data generated by Oracle Data Cloud. […] [Read More]
5 auto companies among top Atlanta workplaces
Monday, Mar. 28, 2016, 08:11 PM
Auto Remarketing Staff
Of the more than 1,400 companies in the Atlanta area that applied to be included in the 2016 Top Workplaces honors given by The Atlanta Journal Constitution along with the 150 that were recognized, five winners are familiar names in the automotive space. The rundown of companies receiving the honor on Monday included: — CarMax […] [Read More]
Limited number of free DRIVIN Insights subscriptions now available
Monday, Mar. 28, 2016, 08:07 PM
Auto Remarketing Staff
DRIVIN, a sourcing service that utilizes data from outlets such as Black Book to help find, acquire and deliver the right used vehicles to a dealer’s lot, announced the nationwide launch of DRIVIN Insights on Monday, pitching the possibility of dealers being able to use it for free. The company explained DRIVIN Insights as a […] [Read More]
Can CPO draw new buyers to your brand?
Thursday, Mar. 24, 2016, 06:20 PM
Joe Overby, Senior Editor
One of the benefits to certified pre-owned is that it often gives dealers and automakers the chance to introduce a consumer to the brand. An entry point, so to speak. Maybe the shopper is on the fence financially, but wants some of the same protection and assurance that a new car offers; CPO can be […] [Read More]
Study: Third-party sites still lag OEM online offerings
Thursday, Mar. 24, 2016, 06:05 PM
Auto Remarketing Staff
Third-party automotive websites are improving satisfaction by capturing the attention of vehicle shoppers through increased use of the visual Web and its streamlined approach to site navigation, according to the J.D. Power 2016 Third-Party Automotive Website Evaluation Study released on Thursday. The study, now in its fourth year, measures the usefulness of automotive third-party websites […] [Read More]
Building a franchise
Tuesday, Mar. 22, 2016, 12:26 PM
Joe Overby, Senior Editor
If you ever get the chance to visit the offices of Auto Remarketing parent company S&A Cherokee, you may hear variations of the word “franchise” from time to time. One reason is obvious: “franchised” dealerships are a big part of our reader base and news coverage. Another: we’ve got quite a few football fans around here, so […] [Read More]
Once shoppers visit dealership, most don’t change their minds
Monday, Mar. 21, 2016, 08:49 PM
Joe Overby, Senior Editor
More often than not, when a consumer first sets out to start the car-shopping process, he or she has an open mind. New. Used. All kinds of different makes and models. It’s all fair game at the beginning; you’ve got a chance to influence that shopper. But you had better do it before he or […] [Read More]
TrueCar debuts Pre-Owned Value Awards
Monday, Mar. 21, 2016, 04:01 AM
Joe Overby, Senior Editor
TrueCar has launched what it says is the first industry award to recognize pre-owned cars that hold their value the best after three years of ownership. In an exclusive with Auto Remarketing, the company shared the winners of the inaugural TrueCar Pre-Owned Value Awards, powered by ALG. TrueCar will present the awards to automakers this […] [Read More]
Longhorns are pickups, Golden Bears are Teslas
Friday, Mar. 18, 2016, 07:49 PM
Joe Overby, Senior Editor
If you’re reading this story on Friday afternoon, chances are, Auto Remarketing might have some competition for your attention. Don’t worry, we get it. The NCAA Tournament is on. While the bracket of a certain Senior Editor of this publication is already busted, we’re still having fun with this year’s tourney — and so too, […] [Read More]
Where top Hyundai dealers find CPO cars
Thursday, Mar. 17, 2016, 07:08 PM
Joe Overby, Senior Editor
As part of our “Best CPO Dealers in the United States” edition this winter, Auto Remarketing reached out to a few of the top-selling Hyundai dealers about certified pre-owned supply. We asked them to share some of the strategies they use to make sure there’s enough CPO inventory on the lot. “We are in a […] [Read More]