Dodge, in partnership with the well-known actor Danny Trejo, have organized a campaign that not only aims to boost test drives at several of its southern California locations, but will also give back to a worthy cause fitting to the locale. Via its “It’ll Test You” Hispanic marketing campaign, Dodge and Trejo have partnered with […] [Read More]

Fitch Ratings doesn’t expect Volkswagen to pay the highest possible fine — $18 billion — stemming from the U.S. Environmental Protection Agency and the California Air Resources Board revealing findings that allege five of the OEM’s diesel-powered vehicles include “defeat device” software that circumvents emissions standards for certain air pollutants. However, the automaker is already […] [Read More]

Veteran salespeople might remember how the process unfolded 25 years ago when a friend of a friend suggested the buyer go to a certain dealership. Then, shoppers looked over printed vehicle brochures, walked the lot with store personnel and spent the better part of the day finalizing the delivery. Well for today’s dealership customers who might have […] [Read More]

DealerSocket found that more than half of surveyed dealers for its inaugural Independent Dealership Action Report cited inventory acquisition and access to capital as the top problems facing their business this year. On Wednesday, DealerSocket director of product marketing Marylou Hastert explained a primary reason why those two problems surfaced through a preview of this report, […] [Read More]

As a millennial (albeit an older one), I’ve always assumed most of my peers were averse toward driving minivans. Turns out, that stigma might not be as strong as I thought, at least not on the pre-owned side. Edmunds.com recently dissected Polk’s used-vehicle registration data from the first half of the year, and guess what […] [Read More]

With just nine weeks to go until this year’s conference series kicks off, Used Car Week continues to build momentum. In addition to the debut of the sneak peek webinar series for the event (hosted by advertising extraordinaire Paul Potratz), our conferences team has been busy adding new sponsors for Used Car Week. Among those recently […] [Read More]

Millennials accounted for just under 17 percent of the used-car market in the first half of the year, according to Edmunds.com analysis of Polk registration data. But there are some pre-owned models in which millennials represent a larger slice of the pie. And several of those, interestingly enough, are actually discontinued models. Edmunds shared these […] [Read More]

It appears as though OEMs and dealers may be missing some potential co-op marketing opportunities to reach the same potential customers. That’s according to Netsertive’s recent survey findings in “Kick Automotive Co-Op Into High Gear: Optimizing OEM Dollars for Video and Mobile Marketing,” which shows the discrepancy where dealers and OEMs prefer to spend their advertising dollars. “While […] [Read More]

Women visit 30 percent more dealerships than men prior to buying a car, according to a Women-Drivers.com study. Several reasons contribute to this difference. In a recent report from Kelley Blue Book, women are twice as likely as men to be undecided about which car they really want. Added to this is the fact that […] [Read More]

It’s that time of year again: the next generation is headed back to school and their variety of before- and after-school activities. Parents, family and friends looking at upgrading their vehicles will have this in mind this time of year, so Steve Halloran, the chief editor at CarGurus, has announced his company’s recommendations for them […] [Read More]