From an all-star rapper to the grown-up version of America’s favorite teenage truant, from sarcastic NBC comic legends to vampires, this year’s collection of automaker Super Bowl commercial stars run the gamut of pop-culture icons. Heading into the weekend, the spots are also generating a bit of “pre-game buzz” for automakers, some of whom are […] [Read More]

American Honda Motor Co. recently revealed its No. 1 U.S. Honda volume dealer for 2011 and taking top honors was Norm Reeves Honda Superstore Cerritos, which is located in the Los Angeles market. Interestingly enough, the dealership was ranked No. 3 in the nation for certified pre-owned sales, and will be honored in the Feb. […] [Read More]

The new year began on a positive note for both foreign and domestic nameplate dealers, according to the American International Automobile Dealers’ Market Watch report. Overall sales even saw a double-digit rise year-over-year, climbing by 11.4 percent. And this high sales rate bodes well  for the industry, as experts increase their SAAR predictions for the […] [Read More]

Canadian certified pre-owned sales for the Honda brand in 2011 stayed fairly consistent with the prior year, narrowly missing the 20,000 unit mark; while the Honda Canada’s Acura brand saw its CPO sales soar 30 percent year-over-year. And following such a strong certified year for the automaker, Rob Hodge told Auto Remarketing Canada this week […] [Read More]

U.S. News Best Cars revealed Wednesday the models it has found to be the most ideal rides for families, honoring vehicles in 18 categories. Leading the pack among individual brands were Ford and Honda, each which had four vehicles claim top honors in a category. They were followed by Acura, Buick, Subaru and Toyota, each […] [Read More]

vAuto founder Dale Pollak will be speaking on the company’s new inventory tool Provision at the upcoming National Automobile Dealers Association convention in Las Vegas. During a series of workshops, Pollak will focus on revealing a new approach to sourcing and selling used vehicle inventory for maximum profitability, officials noted. [Read More]

With today’s “savvy” and research-minded car-shopper, offering transparency has become increasingly important for dealerships, and bearing this in mind, a pair of AutoTrader.com executives aim to show dealers how they can connect to these shoppers through such transparency. [Read More]

Given the heated debate swirling throughout the industry regarding third-party vendor access to a dealership’s customer information, CAR-Research XRM recently put out an open letter to dealers in an attempt to reassure them that it “has not, and will not, share, sell or trade your private customer data, short of a government subpoena, or with […] [Read More]

Inspired by something she picked up during NADA University training, Catherine Curry’s program to service the vehicles for a local hospital’s employees has helped Rice Toyota achieve stronger sales, service business and community standing. Curry — the marketing director at the Greensboro, N.C. dealership — was also given the 2011 Driving Sales Executive Summit’s “best […] [Read More]

The editors at Kelley Blue Book didn’t offer any predictions on whether they think it will be the New York Giants or the New England Patriots lifting the Lombardi Trophy after Super Bowl XLVI this weekend. However, the firm did predict which automakers will likely be celebrating come Sunday night. KBB is forecasting that the […] [Read More]