NEW YORK — The 2010 Harris Interactive EquiTrend Study that compiles consumers' opinions of 35 vehicle brands revealed two foreign nameplates posted the largest consumer equity increases during the past five years. Standing out with the two largest gains were Subaru and Hyundai. Harris indicated that Subaru rose from a reading of 44.36 back in 2005 to […] [Read More]

IRVINE, Calif. — There's a new No. 1 auto brand for customer loyalty, according to Market Intelligence data from Kelley Blue Book's Kbb.com. Toyota no longer holds it first-place perch. It has now been replaced by Hyundai, which moved past the embattled Japanese automaker and Honda to claim the top spot for brand loyalty in February. Specifically, February data indicated that […] [Read More]

SANTA MONICA, Calif. — With the spring buying season imminent, TrueCar.com analysts offered what vehicles have the best Price Flex Score, a composite reading of total incentives, greatest percentage below MSRP, greatest price drops and days in inventory. Three Mazda vehicles were among the top five units, including the Tribute and RX-8, each having a mark […] [Read More]

FINDLAY, Ohio — While acknowledging the downward sales impact Toyota's recalls have caused for the automaker, a Corporate Research International survey suggests that the attitudes vehicle owners have for the brand haven't changed as much as those of consumers who own cars from other brands. In essence, Toyota owners largely appear to be remaining loyal in the midst of […] [Read More]

IRVINE and SANTA MONICA, Calif. — Analysts from Edmunds.com and Kelley Blue Book's Kbb.com found that hefty incentives offered by Toyota are doing more than just help the brand recover from ongoing recall turmoil. Looking at the situation from an industry-wide perspective, Edmunds.com believes that the incentives given out not only by Toyota, but General Motors […] [Read More]

CARY, N.C. — A decision affecting hundreds of franchise dealers nationwide led the way as the top story this week at AutoRemarketing.com. Readers wanted to learn more about the decision by General Motors to send letters of intent to stores slated to be shuttered later this year. Also, an analysis from J.D. Power & Associates about […] [Read More]

IRVINE, Calif. — Kelley Blue Book's Kbb.com released its list of Top 10 Family Cars for 2010 recently, and in some good news for domestics, six of the vehicles that made the rankings were from Ford or Chevrolet. Ford's 2010 Flex and Taurus models were on the list, as well as the 2010 Ford Fusion Hybrid. […] [Read More]

COSTA MESA, Calif. — Analysts from NADAguides.com recently picked their latest Car of the Month. The choice for March was a vehicle that's gained considered consumer interest during the last several weeks — the 2011 Hyundai Sonata. When making the selection, site analysts described the vehicle as the most innovative and fun-to-drive sedan Hyundai has ever built. […] [Read More]

ATLANTA — Used-vehicle demand and average asking prices were on a stable incline during February, according to AutoTrader.com. The company also indicated that due partly to wintry weather, most of the models showing the heaviest traffic increases via the site were heavy-duty 2500 series pickups. "The used-car market continued to hold steady, as both demand and […] [Read More]

ST. LOUIS — Cash for Clunkers may have been more beneficial to the industry than many people thought, according to the results of a Maritz Automotive Research Group study released Tuesday. Basically, Maritz argues that the number of incremental sales that were spurred via CARS is dramatically higher than prior estimates suggested. Moreover, the research group says […] [Read More]