I was recently asked what the most important digital marketing investment is, where the first dollars should be spent, and my answer was simple and one word: merchandising.    That’s right, if dealers start off with weak or missing photos, their paid digital campaigns will never reach their full potential. Every car dealership needs high-quality […] [Read More]

As part of celebrating 100 years of serving military families, USAA is working in partnership of the National Auto Body Council (NABC) to give 100 vehicles across the country to military families in need. According to a news release distributed on Thursday by USAA, recipients have been nominated by nonprofit organizations to receive what’s being […] [Read More]

Amid skyrocketing used- and new-car prices, some consumers mulling a vehicle purchase may choose just to wait it out, instead. Businesses who need vehicles for their daily operations don’t have that option. [Read More]

Bob Lanham is head of automotive retail at Meta, which is the parent company of Facebook, Instagram, Messenger, WhatsApp, Oculus and Workplace. He joins the Auto Remarketing Podcast to discuss how the auto industry is utilizing social media, the potential role of the influencer in automotive advertising and much more. To listen to the conversation, click […] [Read More]

Continuing our series of special episodes of the Auto Remarketing Podcasts featuring general sessions from this year’s Auto Intel Summit — an added benefit for Cherokee Media Group Premium Members — we take another look at the potential for electric vehicles through the prism of the investment community. Allen Bryant of Knightsgate Ventures and Bill […] [Read More]

I have enjoyed many a gas-station hot dog, and as a child of the South, I’m willing and ready to down some fried chicken at the fuel pump. But I draw the line at gas-station sushi. There’s no telling what havoc it could cause, and as much as I love a spicy tuna roll, I’m […] [Read More]

Continuing our series of special episodes of the Auto Remarketing Podcasts featuring general sessions from this year’s Auto Intel Summit — an added benefit for Cherokee Media Group Premium Members — we look for the positive impacts on vehicle financing and retailing to come out of the pandemic. Sharing their perspectives are Michael Buckingham of […] [Read More]

Continuing our series of special episodes of the Auto Remarketing Podcasts featuring general sessions from this year’s Auto Intel Summit — an added benefit for Cherokee Media Group Premium Members — we have a conversation about one of the most popular topics of the year: electric vehicles. Courtney Dusseau, Katie Johar and Branson Smith of […] [Read More]

Following one of their workshops during this year’s Auto Intel Summit, John Howard and Kirsten Von Busch of Experian Automotive offered more of their time in North Carolina for this episode of the Auto Remarketing Podcast. The Experian Automotive executives recapped a portion of the presentation, sharing who is the “other” electric vehicle buyer. To […] [Read More]

Gina Cocking is managing director and chief executive officer of Colonnade Securities, a Chicago-based investment banking firm that specializes in merger and acquisition advisory services. Cocking spent some of her time in North Carolina for the recent Auto Intel Summit for this episode of the Auto Remarketing Podcast, discussing the plethora of mergers and acquisitions within […] [Read More]