Analysis
With travel rebounding, DigniFi & TruVideo partner to overcome consumer concerns about vehicle repairs
Thursday, May. 27, 2021, 05:35 PM
Auto Remarketing Staff
AAA Travel expects a significant rebound in the number of Americans planning to travel this Memorial Day holiday weekend. And if they haven’t already visited your service drive for maintenance, customers might be coming soon since AAA said more than 37 million people are expected to travel 50 miles or more from home, an increase […] [Read More]
Electrification, tech features shape landscape of auto recalls
Tuesday, May. 25, 2021, 09:07 PM
Joe Overby, Senior Editor
There are more vehicles being impacted by recalls, and with cars becoming even more advanced these days, the process to remedy may become more complicated. The number of automotive recalls to begin 2021 was consistent with average quarterly figures from last year, according to the latest product recall index from Sedgwick. At 13.5 million units, […] [Read More]
Study: Consumers eager for smart mobility assistance in connected vehicles
Tuesday, May. 25, 2021, 08:05 PM
Auto Remarketing Staff
Long gone are the days when your used-vehicle inventory was filled with units equipped only with hand-crank windows and cassette players. Now your store salespeople likely are highlighting late-model features such as collision detection and repair notifications. Industry experts at Urgently predict that by the end of this decade, nearly all new vehicles sold globally […] [Read More]
COMMENTARY: How will dealers & OEMs optimize their summer sales with fewer incentives?
Tuesday, May. 25, 2021, 02:48 PM
Joey Watson, Equifax
Summertime is typically one of the busiest times of the year for both new- and used-car sales as people are gearing up for vacation or getting ready for the upcoming school year. With inventories of cars and trucks in much shorter supply heading into holiday weekends like Memorial Day or July Fourth, this summer may […] [Read More]
COMMENTARY: Strategic content marketing is key in guiding consumers through car-buying journey with confidence
Friday, May. 21, 2021, 06:45 PM
Vanessa Ton, Kelley Blue Book
“What a difference a year can make.” Perhaps that statement has never been truer than in the past year. The COVID-19 pandemic created some seismic shifts in car shopping and buying, and the auto industry had to pivot quickly to keep up with the changes. Now, a year since the world turned on its head, […] [Read More]
SPONSORED PODCAST: LotLinx on importance of being VIN-aware
Friday, May. 21, 2021, 06:31 PM
Auto Remarketing Staff
In this special sponsored episode of the Auto Remarketing Podcast, LotLinx chief revenue officer Bill Reidy and Lance Schafer, the company’s general manager of product and technology, discuss what it means for dealers to be “VIN-aware” and how it can help stores stay competitive. To hear the conversation, click on the link available below, or visit […] [Read More]
Beyond the Transaction: ‘Onesie-twosie’ moves among past year’s top transport trends
Wednesday, May. 19, 2021, 02:01 PM
Daryl Lubinsky, Correspondent
Editor's Note: This is a special preview, available only to CMG Premium subscribers, of Auto Remarketing's "Beyond the Transaction" special supplementary issue. Scott Johnston said capacity constraints are a top issue in the vehicle transportation industry today. Putting it simply, that means too many vehicles to move. “And not enough transport trucks to move them,” said Johnston, who […] [Read More]
Beyond the Transaction: Heightened awareness of cleanliness among top vehicle recon trends
Wednesday, May. 19, 2021, 01:47 PM
Daryl Lubinsky, Correspondent
Editor's Note: This is a special preview, available only to CMG Premium subscribers, of Auto Remarketing's "Beyond the Transaction" special supplementary issue. Many companies have seen significant changes in how they operate because of the pandemic, and Cox Automotive Mobility is no exception. The company’s associate vice president of product Jim Heffner said consumers coming in for servicing […] [Read More]
Is this used car reliable? 5 factors consumers use to decide
Tuesday, May. 18, 2021, 08:22 PM
Auto Remarketing Staff
For a used-car shopper, figuring out if a specific vehicle will be dependable can be tricky. In fact, the recent CarGurus Reliability Survey found that just over half (51%) believe determining the reliability of a pre-owned vehicle is “easy.” With that in mind, there are factors that used-car shoppers consider when thinking about vehicle reliability, […] [Read More]
COMMENTARY: Leverage first-party data to power highly personalized customer experiences
Tuesday, May. 18, 2021, 02:21 PM
Angelica Jeffreys, Equifax
Automotive marketers, dealers and lenders today are focusing their customer engagement strategies on data more than ever. However, how — and what — data can be leveraged requires close attention. Google has announced plans to stop tracking cookies in its Chrome browser by 2022. And, Apple has announced that, as part of the iOS 14 […] [Read More]