It became apparent this spring, through the first wave of a Dealer Impact Study from Roadster and the National Automobile Dealers Association, that when dealerships were largely forced to go digital and sell remotely at the outset of the COVID-pandemic, they often became more efficient. Part 1 of the study found that a dealership salesperson was averaging […] [Read More]

That Generation Z or younger millennial car shopper your dealership is trying to reach with a TV ad likely is not a cable subscriber, according to data from The Trade Desk shared by Cox Automotive. In light of this shift from cable to streaming services — aka "cord-cutting" — Wayne Pastore of Dealer.com joins the […] [Read More]

The COVID-19 pandemic may have helped spur pickup truck sales over the course of 2020. The main reason for that trend: younger car shoppers. That is one finding from the CarGurus 2020 Pickup Truck Sentiment Study. The study examines how COVID-19 has had an impact on sentiment related to the pickup truck segment. The study […] [Read More]

Used-vehicle sales for October are likely to beat year-ago figures by 1%, according to an ALG/TrueCar forecast, which calls for 3.3 million used sales for the month. While this tally would be a 4% drop from September, it would represent the fifth consecutive year-over-year increase in used sales, ALG/TrueCar said. Used-vehicle prices are also climbing […] [Read More]

Karl Brauer says hybrid vehicles attract “practical and eco-minded drivers.” Those drivers are willing to spend extra money upfront for vehicles that are better for the environment, said Brauer, who is executive analyst for car search engine company, iSeeCars.com. “Hybrid versions of Toyota’s popular gasoline cars have begun outselling the Prius, suggesting consumers now prefer […] [Read More]

Real-time messaging and chat functionality, virtual vehicle walk-arounds and test drives with video, and completing financing and trade-ins online. Those are some of the new methods consumers are using to purchase their new or used cars from local dealerships. Sixty-one percent of recent car buyers would want their newly purchased car delivered at home from […] [Read More]

Michael Taylor says travel suppliers have seen major challenges during the current challenging economic times. That has definitely been the case with the car rental industry, he said. “Despite these economic headwinds, the major rental car companies have been able to maintain high levels of customer satisfaction throughout the pandemic, largely through great customer service […] [Read More]

Mirroring the trend in the new-vehicle market, interest in the used-vehicle market has gone up since the start of the COVID-19 pandemic. Media planning company Comscore analyzed online used-car marketplace Carvana, noting that 58% more visitors viewed the Carvana site than one year earlier. Comscore also stated a “sustained lift” has taken place from the […] [Read More]

Mark Vickery, who is senior director of performance management at Cox Automotive, joins the Auto Remarketing Podcast to talk about digital automotive retail, dealer training, what 2021 may have in store and more. Plus, Vickery recaps his recent conversation with NBA Hall of Famer Magic Johnson, who is a speaker at the company's Forward Focus 2020 […] [Read More]

Tesla’s strong growth in the electric vehicle market is no secret, and that is also the case when considering used electric vehicles. A recent iSeeCars study of the most popular used electric vehicles by state provides more evidence of that. But in the category of used EVs by market share, the Tesla Model S comes in […] [Read More]