If you’ve heard of the 80/20 Rule (otherwise known as the Pareto Principle), you know it suggests that roughly 80% of consequences come from 20% of causes. In other words, 80% of our outcomes are driven by 20% of our efforts. So shouldn’t we all be focusing on the 20% we do best? But when […] [Read More]

AutoLeadStar, which is a customer data and experience platform for retail automotive, said Wednesday it has changed the company’s name to Fullpath. Essentially, the rebranding reflects how the company’s services go beyond lead generation; the platform includes all steps from initial lead interest to closing of a sale. With the new name, Fullpath “aims to […] [Read More]

Consumers are inundated with millions of marketing messages daily, and due to the sheer volume of marketing messages flooding consumers daily, trust in marketing isn’t guaranteed. The saying goes: “Trust is hard-earned, easily lost and difficult to re-establish.” And many forms of marketing have lost that consumer trust. A consumer’s trust in a marketing message […] [Read More]

With used electric vehicle sales poised to rise, Edmunds has teamed up with battery range and EV analytics company Recurrent to help potential buyers make more informed decisions — and perhaps soothe some of the range anxiety that still persists in the market. Thanks to a data integration with Recurrent, Edmunds will be able to […] [Read More]

After a successful debut at Used Car Week in November, Cherokee Media Group is bringing its podcast stage to April’s Auto Intel Summit and NRC Spring Summit in Raleigh, N.C. The podcast stage, which is sponsored by Ship Your Car Now, is a space for podcasters and other media to conduct interviews and record episodes […] [Read More]

Calling her an “exceptional business leader,” PureCars on Wednesday announced Lauren Donalson has been promoted to chief operating officer. Donalson joined PureCars in 2015 and most recently served as senior vice president, client experience and strategic partnerships. In Donalson’s new role, she will oversee PureCars’ client and partner teams, including digital strategy, OEM programs, digital […] [Read More]

SiriusXM will soon have a new leader for its automotive operations. The company said Wednesday that Gail Berger, who most recently was senior vice president of automotive remarketing, will take over the role of SVP and general manager of automotive partnerships. Berger succeeds Rodney Pickett, who is retiring at the end of February. She will […] [Read More]

TrueCar announced a few shifts in its C-suite leadership operations on Tuesday. Jantoon Reigersman, who was previously both chief operating officer and chief financial officer, will now solely focus on the COO position. He joined TrueCar as CFO in 2021, then took on the COO role as well in February 2022. Former senior vice president […] [Read More]

Last week, automotiveMastermind (aM), part of S&P Global Mobility and provider of predictive analytics and marketing automation solutions for dealerships, introduced an integration with Elead. Officials said this integration will benefit any aM dealer partner who uses Elead as a CRM. The integration between Mastermind, aM’s flagship automated sales and marketing platform, and Elead, via […] [Read More]

Car Wars said it understands the importance of powerful data, acknowledging dealership owners and managers shouldn’t need an advanced marketing degree to understand that data. So, the call tracking and phone solutions provider recently revamped its website conversion report, which is designed to show the various paid sources customers are clicking from to reach a […] [Read More]