SAN FRANCISCO — Jumpstart Automotive Group believes its recent study explains how blending two kinds of online consumer targeting can significantly boost factors such as brand awareness, favorability, message association and purchase intent. Simply put, group executives explained contextual targeting focuses solely on content by presenting consumers with advertising messages that are deeply relevant to the […] [Read More]

CHICAGO — Automotive Internet Media announced it has been selected by the LemonFree.com auto search engine to be the exclusive distributor for the launch of the website's Dealer Certification Program. The first participants in the program will be dealerships chosen by LemonFree.com based on their reputation for employing best practices. The program is designed to help dealers who gain […] [Read More]

PALO ALTO, Calif. — High Gear Media revealed its new chief revenue officer Monday, announcing that it is bringing in David Armitage, who is a former executive with both Autobytel and Edmunds.com. In his new role, Armitage's responsibilities will cover all revenue initiatives. His duties will hone in on boosting brand advertising throughout the company's auto websites. […] [Read More]

SAN FRANCISCO and IRVINE, Calif. — Autobytel has teamed up with DriverSide for a re-launch of its MyGarage in the fourth quarter of this year. DriverSide is powering the service, which will be housed in a personalized ownership section on Autobytel.com. The re-introduction of MyGarage will kick off a series of products and services from Autobytel […] [Read More]

DEARBORN, Mich. — Ford recently announced that for 2010, the automaker has awarded 13 University Research Program grants to 12 different schools throughout the world. The research funding is designed to support exploration of a wide range of new ideas and technologies that could benefit future Ford vehicle development, according to the automaker. The newly added […] [Read More]

SAN FRANCISCO — Jumpstart Automotive Group recently announced it has added PluginCars.com to its portfolio of automotive website publishers.   PluginCars.com becomes the 13th exclusive publisher in a group that currently consists of Vehix.com, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, Cycle World, CarSoup.com, U.S.News Autos, HybridCars, CarGurus and TrueCar.   […] [Read More]

PALO ALTO, Calif. — Nissan North America will soon offer a new Dealer Business System to help its dealers with added functionality and better organizational flow thanks to a multi-year applications services agreement with HP Enterprise Services revealed Wednesday. The DBS will include new features and upgraded functionality, as well as what officials call a "state-of-the-art" platform built with […] [Read More]

CHARLESTON, S.C. — Selig Technologies is the latest company to roll out a hand-held tool meant to help dealers and auction company management access vehicle information quickly. Executives touted VIN Viper as a mobile device with a built-in VIN scanner that's capable of instantly returning real-time data from a host of proprietary sources. Providers that Selig […] [Read More]

DALLAS – USAVehicleFinder.com reached a new vehicle listing threshold Monday. Officials indicated the active listings on their site now total more than 1 million. While management said the website still is in its early stages of development, the team believes the new number marks a major milestone in building out the brand. To grow the listings as quickly as possible, […] [Read More]

ATLANTA — Though women are commanding more of the auto purchasing power these days, they are more likely than men to find the whole vehicle-shopping process stressful. With that in mind, AutoTrader.com has unveiled a new guide for female shoppers to confidently navigate the ins and outs of auto buying. AutoTrader.com created the Roadmap to Car […] [Read More]