TORONTO -

The agenda for the 2012 Auto Remarketing Canada conference presented by CarProof is now officially live on the event’s website, organizers announced today.

In addition to rolling out the offiicial agenda, the conference shared some more details about one of the speakers set for this year’s lineup, Paul Potratz.

Explaining what he will cover, officials noted that Potratz’s workshop is designed to help dealers push traffic to their stores through social media best practices. Potratz will offer seven steps dealers can put to use as they build a social media strategy that best suits their respective stores.

Other speakers during the Auto Remarketing Canada conference presented by CarProof will include:

—Shane Hambly, director of sales, eDealer.ca
—Josh Bailey, VP research & editorial, Canadian Black Book
—Carey Smith, director of investigations, OMVIC
—Brian Murphy, senior manager, J.D. Power and Associates/PIN

—Rene Abdallah, vice president, RVI Group
—Dina Cover, automotive industry analyst, TD Economics
—Dennis DesRosiers, president, DesRosiers Automotive Consultants
—Michael Hatch, chief economist, CADA

—Larry Wright. president, Wright Auto Sales
—Keith McGlaughlin, publisher, Canadian Automotive Fleet
—Paul Antony, president and CEO, CarProof
—Cathie Clark, general manager, Autopark SuperStore

—Doug Collis, remarketing sales manager, Ford of Canada
—Stephen Coulman, national remarketing manager, BMW Group Financial Services Canada
—Claudio DeAngelis, national remarketing manager, Foss National Leasing
—Geoff Helby, Canada regional director, ALG

—A. Michael Rothe, director of legal services, OMVIC
—Holden Rhodes, legal counsel, CarProof
—Todd Fowler, national manager of used vehicle operations, Honda Canada
—Luc Grenier, certified used vehicle specialist, Toyota Canada

—Doug McDougall, used-vehicle manager, Town & Country BMW
—Jeff Polo, sales manager, Destination Toyota of Burnaby
—Matt Rispin, owner/partner, North Toronto Auction
—And more to be announced!

To learn more about these speakers and more on this year’s agenda, visit http://arcanada.autoremarketing.com/schedule.

To register and see more details about the conference, visit http://arcanada.autoremarketing.com.