CARY, N.C. -

Turns out, the online used-car market will have an even larger presence during the Super Bowl than it did a year ago.

Carvana announced Wednesday it make its Super Bowl advertising debut on Feb. 13 with a 30-second spot featuring “an endearing ‘oversharer’” who talks about her experience buying from the online retailer with everyone — be they her child, neighbor, people in the elevator, grocery store clerk, art class or dentist.

“Our customer is at the center of everything we do and ‘Your next customer may be your mom’ is a value that’s central to our DNA, so much so that it inspired our Super Bowl national advertising debut to show our commitment to ensuring our customers have a positive Carvana car shopping, buying or selling experience,” Carvana co-founder and chief brand officer Ryan Keeton said in a news release.

“Our in-house team had a lot of fun developing this new campaign to be light-hearted and relatable so people understand how, at Carvana, We’ll Drive You Happy,” Keeton said.

And while the Kansas City Chiefs won’t be returning to the Super Bowl this year, Carvana rival Vroom will be.

In its upcoming return spot, Vroom will turn its attention to the consumer experience of selling used cars, this time poking fun at peer-to-peer sites.

Through a Broadway-themed spot titled “Flake the Musical,” the company will share how “selling your vehicle can now be just as easy with Vroom as buying one,” it said in a news release.

The 30-second spot, which will air during the fourth quarter of the game, is designed to show the “rollercoaster of emotions” involved in selling a vehicle on a peer-to-peer site, specifically when the would-be buyer backs out of the deal.

Vroom made its Super Bowl advertising debut in February 2021, airing a 30-second spot titled “Dealership Pain” that cartoonishly lampooned the traditional car-buying experience.