What Do Used Shoppers Want in Salesperson?

Last week, Auto Remarketing recapped a DealerRater and J.D. Power study — the 2015 PowerRater Consumer Pulse — that breaks down the respective percentages of new-car shoppers that want the salesperson to be a negotiator, educator and facilitator.

But what about used-car shoppers?

DealerRater shared those numbers with us on Tuesday. And they’re not all that different from the new-car crowd.

Respondents were asked whether being a negotiator, educator or facilitator is the most important role a salesperson plays. 

On the used-car side, 44 percent want a negotiator, 37 percent prefer an educator and 19 percent are looking for a facilitator.

On the new-car side, 46 percent said negotiator, 42 percent said educator and 12 percent said facilitator, according to the report.

The 2015 PowerRater Consumer Pulse was put together by J.D. Power and DealerRater. A more detailed look at their findings can be found here.