SANTA MONICA, Calif. -

If you’re in the business of selling cars and trying to make the most out of your mobile strategy, the used-car market may be a good place to start.

Edmunds.com conducted an analysis of its own site traffic to determine differences between smartphone and desktop shoppers, and found that used-car shoppers show a particularly strong connection to mobile.

In fact, Edmunds said 53 percent of shoppers visiting the site through their smartphones searched for used cars. For those going to Edmunds.com on a wired device, it was just 38 percent.

And there was something even more telling noted by Edmunds chief economist Lacey Plache in the full report.

“On both sites,” Plache wrote, referring to the wired and mobile sites, “nearly all visitors who shop for used cars shop only for used cars.”

She added: “As on wired, the most active visitors on mobile make up a fairly small group that shops for both new and used vehicles. These visitors generate 22 percent of Edmunds mobile traffic, but view four times as many pages as their counterparts who shop new or used alone.”

Another particularly interesting finding in Edmunds’ report dealt with how shoppers actually viewed inventory on the site.  Overall, Plache said that the number of inventory pages viewed by the average mobile visitor is roughly 9 percent higher than those on a wired device.

But when it comes to the shoppers who only view used inventory, things are much different: “Although these visitors constitute a smaller share of used-only shoppers on the wired site, they are more active than their mobile counterparts,” Plache said.

For more information and in-depth charts on the differences between mobile and wired, plus new and used, see the complete analysis from Plache and the Edmunds.com team, which also breaks down everything from shopping and inventory viewing to ad clicks, lead submissions and page views.