COSTA MESA, Calif. -

Despite some quality issues with the Tesla Model S and Model X, current Tesla owners appear to have great appreciation for the brand, but drivers who purchase the brand’s upcoming model — the Model 3 — are less likely to overlook complications, according to a J.D. Power report released on Tuesday titled Tesla: Beyond the Hype.

In March 2016, Tesla chief executive officer Elon Musk announced that later this year the “affordable” Model 3 electric car would launch at a starting price of $35,000.

Consumers reserved more than 115,000 of the brand’s lowest priced sedan on the first day the automaker allowed for orders to be made, according to Tesla.

"When consumers buy a mass-market car priced around $35,000 that will be their primary mode of transportation, the degree of expectation will increase immensely," Kathleen Rizk, director of global automotive consulting at J.D. Power, said in a news release.

"We've seen that with other well-liked brands, whether or not it involves an electric vehicle."

Tesla: Beyond the Hype is an in-depth examination of Tesla’s quality issues that is based on multiple focus groups of brands owners, as well as the evaluation findings of automotive research experts at J.D. Power who judged each of Tesla’s models against other competitive vehicles.

“Tesla owners see themselves as pioneers who enjoy being early adopters of new technology,” Rizk added.

“Spending $100,000 or more on a vehicle that has so many problems usually would have a dramatically negative effect on sales and brand perception. Right now, though, Tesla seems immune from such disenchanted customers.”

Consumer Reports’ Annual Owner Satisfaction Survey also evaluated the satisfaction of Tesla owners recently.

In December, their survey revealed that the Tesla, Porsche, Audi and Subaru were the top four brands among consumers last year for consumer satisfaction.

The following lists the top 10 brands of Consumer Reports' car owner satisfaction brand rankings.

  1. Tesla: 91%

  2. Porsche: 84%

  3. Audi: 77%

  4. Subaru: 76%

  5. Toyota: 76%

  6. Honda: 75%

  7. Mazda: 74%

  8. Chrysler: 73%

  9. Chevrolet: 73%

  10. Lexus: 73%

Consumer Reports said it determined model satisfaction by the percentage of survey participants who responded “definitely yes” to the question of whether they would buy the same vehicle again.

The analysis examined cars from model years 2014 to 2017 to represent the current state of the brands.

The brand rankings represent owner sentiment across each brand’s product line, and more than 300,000 vehicles were included in the survey, according to Consumer Reports. Additionally, brands had to have at least two models to qualify for the survey.