Potratz: Do Dealership Reviews Really Sell Cars?

It’s a part of the business that dealership managers are wringing their hands over nowadays — how to manage and maintain their online reputations.

In order to get a better handle on the subject, Paul Potratz asked dealers to approach online reviews from a different angle.

The chief operating officer and founder of Potratz Partners Advertising stated his points in an online video titled, “Do Dealership Reviews Really Sell Cars?” It was a part of his ongoing series, “Think Tank Tuesday.”

Potratz began with, “If you’re like most dealerships, you’re very concerned about the Google Reviews. They were there and now they’re gone. There’s been a lot of talk about online reputation and how many reviews are enough.

“But I want you to think about them a little differently and what reviews really mean to a dealership,” he went on to say.

Potratz then elaborated about how consumers digest reviews differently depending on a topic. He believes how the review for a service provider such as a restaurant or a plumber is approached differently than a review for a product like a computer or a vehicle.

“You might care about the reviews for their service department but not necessarily about where you bought it,” Potratz said.

Potratz delved more into the topic in the video posted below.

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