PITTSBURGH -

Women-Drivers.com asked female car shoppers what they look for during the car-buying experience — particularly when it comes to the salesperson — and the site found that more than three-fifths of these women emphasized trustworthiness.

Next on the list of attributes cited most frequently as being important was being “respectful,” which was mentioned 48.1 percent of the time.

The complete top five is as follows:

1. Trustworthy (62.03 percent)
2. Respectful (48.10 percent)
3. Knowledgeable (41.35 percent)
4. Price/value of the car (32.91 percent)
5. Likeable (27.00 percent)   
6. Understanding (23.21 percent)

*The site noted that these percentages add up to more than 100 percent as repsondents could list more than one answer.

The website emphasized: “Clearly, it all begins and ends with a great sales associate. There’s no question, salespeople have a huge impact on a woman car buyer. They are at the heart of her car buying experience and directly impact how she will talk about her experience to her friends and online.

“At the point-of-purchase, sales people are the face of the dealership and set the stage for future interactions, service and purchases through that dealership,” the company continued. “Women have come to expect exceptional customer service and if a sales associate or dealership is running on auto pilot and not going above and beyond, she can simply drive her business to another dealership willing to give her what she wants.”

Women-Drivers.com also emphasized that massive auto buying power is commanded by women, making it greatly important for dealers to pay attention to what fosters trust with female car shoppers.

The site went on to emphasize the importance these shoppers put on utilizing the Web for research, reviews and much more.

“Women are doing much more than simply researching cars online. They take to the social media world to find out about where to go and who to talk to. They tweet about a dealership, share stories on Facebook, even blog about their experiences,” said Anne Fleming, president and car buying advocate of Women-Divers.com.

“This goes beyond just talking about the car, but more importantly addressing the dealership, sales associates, service, value-ads and more,” she said.