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IRVINE, Calif., and LANHAM, Md. — Autobytel and the National Association of Minority Automobile Dealers reached an exclusive, wide-ranging marketing alliance this week, one that officials stress is meant to help member dealers sell more vehicles.

Autobytel and NAMAD explained the flagship program of the alliance is a customized consumer purchase request program. The program is geared to provide NAMAD members with all the benefits of Autobytel's customer generation services.

Officials went on to mention the program includes iControl by Autobytel, the pay-for-performance Used Car Program, lead treatments such as Rapid Response, E-mail Manager and Custom Messaging, as well as Autobytel's in-dealership Internet Process training.

"The challenges of today's economy have hit many of our members the hardest and, as car sales begin their slow recovery, it is critically important for NAMAD members to have frontline access to innovative services that help them sell more cars, more cost-efficiently," explained NAMAD president Damon Lester.

"With Autobytel, we have a partner who cannot only drive more consumers to our member dealerships, but also provide them with the tools, services and online content to help convert those shoppers into car buyers," Lester continued.

Autobytel president and chief executive officer Jeff Coats shared his enthusiasm about the marketing alliance.

"Autobytel is honored to have been named the exclusive third-party lead provider for NAMAD and to have the opportunity to work with this progressive organization to help member dealers thrive in the digital economy," Coats declared.

"We are looking forward to both supporting NAMAD in many of its outreach activities and to receiving valuable feedback from its members." he added.

"In addition, to further facilitate our alliance, Autobytel will be working with NAMAD on a series of membership surveys and studies to provide insights into key consumer and dealership trends in NAMAD member communities," Coats concluded.