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ATLANTA — AutoTrader.com is using its site to help garner more support for St. Jude's Children's Research Hospital.

How is the company doing this? It announced that visitors to the site will see special display ads with "donate now" throughout the site that highlight the work of St. Jude.

Also, people who purchase advertisements to sell vehicles via AutoTrader.com have the opportunity to donate to St. Jude. Suggested donation amounts on the private seller page include $1, $3 and $5 selections. The page also offers a link back to the St. Jude website for individuals looking to donate different amounts.

"We wanted to make it as easy as possible for visitors to our site to learn more about St. Jude and donate to an organization that AutoTrader.com thinks very highly of," explained Melanie Kovach, AutoTrader.com senior director and general manager of private seller advertising.

"And a little really does go a long way. These donations will add up quickly and coupled with what AutoTrader.com donates as a company, will really make a difference to St. Jude," she added.

AutoTrader.com has been a regular supporter for St. Jude via golf tournaments, volunteers, charity of choice for AutoTrader.com employees and more since 2002.

In 2009, the company even donated $1 to St. Jude for each dealer survey filled out.