AutoUpLinkUSA/AULtec & OPENLANE Broaden Relationship to Turn Aged Inventory Quicker

OPENLANE and AutoUpLinkUSA/AULtec expanded their relationship Tuesday with a new pilot program for aged inventory. It’s all in an effort to integrate their wholesale vehicle management solutions toward faster sales for a wider audience of dealers.

Officials explained AULtec, a sister company to AutoUpLinkUSA, will now be using OPENLANE for a pilot program to automatically publish aged inventory online allowing dealers nationwide to view vehicles and immediately have the option to purchase.

By loading wholesale units to OPENLANE, AutoUpLinkUSA and AULtec believe dealers can benefit from increased opportunities to sell their vehicles and turn faster profits.

Participating AutoUpLinkUSA or AULtec dealers can have their retail vehicle information presented on OPENLANE and added to the online auction’s inventory, which is accessed by more than 25,000 registered dealers.

When a buyer is interested in a particular vehicle, AULtec dealers can provide a description and set a wholesale price to enable the buyer to make the transaction.

With this solution, officials contend dealers can put their inventory in front of a large potential buying audience “at no cost and minimal effort, as well as capitalize on the opportunity to sell their vehicles faster.”

The listing process for the pilot program will be free for AutoUpLinkUSA or AULtec dealers. These dealers then pay a $125 fee if the vehicle is purchased.

“We are excited to extend the highly successful partnership we’ve had with OPENLANE,” stated Mike Baker, president of AutoUpLinkUSA.

“By giving AULtec dealers the opportunity to reach a much wider base of potential buyers, they can benefit from faster turns and more sales,” Baker continued. “We have a great deal of confidence in this pilot program and anticipate it being highly successful.”

Chad Henkels, used-car manager at Inver Grove Honda in Inver Grove Heights, Minn., offered his assessment of what the expanded relationship could do.

“Using OPENLANE’s new basic listings service, I started wholesaling my vehicles while still offering them for sale on my retail lot,” Henkels shared.

“OPENLANE automatically posted my vehicles based on the criteria I set and contacted me with dealer interest,” he went on to say. “When I decided I wasn’t going to be able to retail the inventory, I priced the cars fairly and they sold. The process was easy and a better way for me to wholesale.”

Ed Berkowitz, vice president of the open auction at OPENLANE, stressed what the provider can do for dealers.

“In addition to serving as a comprehensive and inventory-rich platform for dealers to purchase vehicles, we are equally committed to helping dealers sell vehicles on OPENLANE.com,” Berkowitz emphasized.

“By extending our partnership with AutoUpLinkUSA and AULtec, we are enabling an even greater base of dealers to utilize our auction to quickly and efficiently list and sell their cars and, in turn, increase their profit margins,” he added.