Buycentives, Dataium Announce Partnership to Help Turn ‘Shoppers into Buyers’

Buycentives and Dataium, aggregator of automotive shopping behavior, revealed Tuesday a partnership that aims to utilize both company’s technologies to turn more new- and used-car shoppers into buyers.

As part of the strategic partnership, Buycentives — a provider of real-time incentives to the automotive industry — will use Dataium’s Cloud Intelligence platform "to enhance the creation and delivery" of its Dynamic Incentives.

Company officials note this will provide “automotive manufacturers and dealerships with a turn-key platform for leveraging the value of Dataium’s vast store of auto shopper behavior data.”

David Goldschmidt, chief executive officer and co-founder of Buycentives, offered his opinion on the new partnership, saying, “"With a database of over 20 million active auto shoppers and their related shopping and buying behavior, the Dataium partnership allows us to take our Dynamic Incentive technology to a whole new level.

"This is a powerful combination that will change the way incentives are marketed and delivered in the auto industry,” he further stressed.

Eric Brown, chief executive officer and co-founder of Dataium, chimed in, noting, “"Our focus is on providing data that offers new levels of insight into the activity of auto shoppers.

“This partnership now gives our clients the ability to turn that knowledge into action by instantly delivering unique, personalized incentives. We’re very excited to be working with Buycentives,” he concluded.