BALTIMORE -

Continuing a process that began last July when the company was rebranded from CitiFinancial to OneMain Financial, officials shared details of the rebranding for its service network from CitiFinancial Remarketing Services.

Effective today, the unit now will be known as OneMain Remarketing.

Officials explained that this change allows the remarketing group to align itself closely with its parent company, while providing an opportunity to distinguish its business with an identity that better represents who it is and what it does.

OneMain Remarketing, which has sold 500,000 vehicles since 2000, insisted it will continue to service the same client base and utilize the same auction network that it did under its previous name.

In addition to the name change, OneMain Remarketing also will debut a fresh Web presence and an updated and enhanced version of its certification program. The CitiFinancial Auto Certified Gold and Silver products have been updated and are now offered as OneMain 15 and OneMain 8 products, which can allow a 15-day and an eight-day certification warranty, respectively.

“We’re excited to serve our clients under the OneMain Remarketing name," OneMain Remarketing director, Karen Tanner-Smith said.

“While our name is changing, our people and their commitment to world-class service continues as before,” Tanner-Smith continued. “Our staff will continue to work with our national auction network and vendors to provide efficient and thorough service to meet our clients’ needs.”

Layne Weber, vice president of OneMain Remarketing, added, “We’re particularly excited about our certification program. By transitioning our CitiFinancial certification products to the enhanced OneMain products, we’ve essentially made an innovative, best-in-class program even better.”

More information regarding the OneMain Remarketing group can be found on its website at www.onemainremarketing.com.