DENVER -

With the intention of strengthening its position to deliver the best customer service possible, Dealers Auto Auction of the Rockies recently made several key management promotions and announced a focus on management training designed to provide positive outcomes for its auction customers.

Auction owners Brad Sturgeon and Bill Baker announced that Michele Noblitt, long-time general manager at DAA of the Rockies, has been named executive vice president, while Yolanda Farwell has been promoted from office manager/controller to vice president of finance.

The owners also introduced Brandon Fox, who recently joined the auction staff as director of sales, bringing with him many years of experience as the general manager of a local Ford dealership.

Joining Fox on the sales staff is Cindy Phillips, who was recently promoted to the position of sales representative.

“We take significant pride in offering our customers the best service and the finest auction experience available in this market area, and we know that our success in delivering that is dependent on the skill and professionalism of our auction team,” Sturgeon said.

“We are fortunate to count some of the very best people in the business among our own, and are pleased to announce these new appointments,” he continued. “We’re fond of saying that ‘not all auctions are created equal,’ and we are happy to say that DAA of the Rockies stands heads and shoulders above the competition thanks to contributions Michele, Yolanda, Brandon and Cindy make to our auction and its customers.”

Sturgeon believes two recent training sessions for the auction’s management team have raised the bar even higher.

Noblitt, Farwell and Alexandra Allen attended the Disney Institute’s Leadership Excellence program with other members of the National Auto Auction Association in Orlando, Fla., on April 22 and 23.

The following week, all auction department managers attended the Disney Institute’s Approach to Business Excellence Conference in Arvada, Colo.

“At the Disney Institute we were all reminded how important team building and leadership really are in the everyday course of doing business,” Noblitt shared.

“There is a tremendous connection between active leaders, motivated employees and satisfied customers, and making those connections successfully not only drives financial results but brings customers back week after week,” she went on to say. “All of us had a great time building on our own talents and learning new skills that will make us better managers, and DAA of the Rockies an even better auction.”