WALTHAM, Mass. -

DealerRater recently launched an enhanced feature of its certified dealer program that’s intended to enable store managers to better integrate and leverage online reviews on Facebook.

Supplementing an already existing program feature that enables a dealer’s reviews to automatically feed to a custom tab on its Facebook fan page, DealerRater explained this new update can provide dealerships with the ability to post review snippets directly to their Facebook fan page wall.

As a result, DealerRater insisted a dealer’s reviews will automatically appear on the news feeds of all its Facebook fans on a real-time basis.

With this latest enhancement, the company emphasized a dealership’s Facebook fans can either click on a dedicated Facebook tab to see a listing of that dealer’s most current 10 reviews or view that dealer’s customer reviews directly from the dealership’s Facebook fan page wall.

Additionally, as part of this new DealerRater Facebook tool, certified dealers can gain ultimate control over the number of reviews that are posted automatically to their Facebook fan page wall per day and also can select the specific reviews that will be posted.

Officials highlighted that more than 3,900 dealers throughout the U.S. and Canada are enrolled in DealerRater’s certification program.

As an online reputation management tool for dealers, the certified dealer program is designed to help dealerships reach DealerRater community members while demonstrating an utmost commitment to quality customer service.

“We are excited to introduce this enhanced Facebook feature as it will provide our dealer partners with another powerful tool to showcase positive reviews and promote quality customer service,” stated Chip Grueter, president of DealerRater.

“We are committed to giving our certified dealers the most innovative tools to build, manage and leverage their online reputation, and this latest feature update attests to that commitment,” Grueter added.