LAKE SUCCESS, N.Y. -

To help stores generate more quality finance leads and streamline online vehicle purchasing, DealerTrack recently introduced FinanceDriver, which the company is calling a “robust” Web-based financing service for dealer and third-party websites.

FinanceDriver, which was previewed at this year’s National Automobile Dealers Association Convention & Expo, can allow stores to provide advanced financing services to consumers online, and improve qualified lead generation for retailers.

Officials highlighted this new web service platform features:

—Seamless integration with online vehicle research and inventory workflows, as well as mobile applications.
—Ability to receive pre-qualified leads and full credit applications directly into DealerTrack and CRM systems.
—Option for the dealer to automatically submit credit applications to their lenders.
—Dealer notifications of new leads and lender decisions, among other features.

“Internet driven vehicle research and inventory search is the new normal, and therefore, the quality of an incoming online lead is critical to increasing conversion rates and delivering profits,” said Amit Maheshwari, general manager of DealerTrack Digital Retailing Solutions.

“Utilizing FinanceDriver, along with our SmartFind and PaymentDriver solutions, retailers and their marketing channels can now build meaningful workflows that move online consumers further down the sales funnel,” Maheshwari continued.

DealerTrack pointed out FinanceDriver is now available as a Web service, and a website plug-in will be released in the third quarter of this year.

Officials reiterated that FinanceDriver and the rest of DealerTrack’s Digital Retailing solutions, including PaymentDriver and SmartFind, are available through DealerTrack as well as Chrome Data Solutions, a joint venture between DealerTrack and AutoData.