ROCKFORD, Ill. -

Dealer Preferred Capital on Monday expanded its floor plan and float lending at the Greater Rockford Auto Auction as part of GRAA’s year-long 40th anniversary celebration. 

Late last year, officials recapped that the Dealer Preferred Capital launch at GRAA focused on offering a competitively priced floor plan that could respond quickly to dealer needs. Dealer Preferred will now open up its services to GRAA’s full customer base. 

“We created Dealer Preferred Capital in response to the frustrations we heard from dealers about their limited floor plan alternatives,” said Ryan Clark, president and founder of Dealer Preferred Capital. 

“As traditional lenders exited the business, dealers told us that they felt the remaining options were either too expensive or too bureaucratic and no longer focused on the dealer," Clark continued.

To address those concerns, Dealer Preferred designed its program to focus on the dealer first with highly competitive rates and exceptional customer service. 

“From the approval process to the management of titles, everything is handled locally,” Clark said. “This provides dealers with a fast turnaround time on approvals and quick return of titles when a car is sold.”

The company went on to highlight GRAA’s 40th anniversary is providing an exciting opportunity to formally launch Dealer Preferred Capital’s full suite of services. 

In honor of the 40th anniversary, GRAA and Dealer Preferred will offer discounted rates on 28-day float for a dealer’s first full month of float following approval. 

Dealers interested in floor plan or float at GRAA with Dealer Preferred can apply online at www.dealerprefcap.com or email dpc@dealerprefcap.com for more information.