NORFOLK, Va. -

Dominion Dealer Solutions highlighted that its equity data mining solution — DealActivator — recently completed significant upgrades to its soft credit pull reporting capabilities, Priority Page mobile functionality and real-time notifications.

Last year, DealActivator released soft credit pull functionality to help dealers achieve conquest sales through equity opportunities in the service drive. With new equity mining processes at work in both the showroom and service lane, the company discovered the need for more visibility in the data behind soft credit pulls became clear.

New soft credit pull reports can offer dealers a complete process summary, enabling dealers to analyze and adjust for greater success. Dealers now have access to three additional reports:

—Soft credit pull summary report can supply dealers with a three-month soft credit roll-up report. This report includes a 90-day view of total pulls, total conversion rates, approval rates, tier charting and comparison views on batch versus manual pulls as well as partial versus complete pulls.

—Firm offer of credit report can keep the dealership compliant with the Fair Credit Reporting Act by providing the dealer with information that the dealer must have on hand to confirm that an offer of credit was provided to the customer.

—Soft credit pull report now gives dealers a review of the soft credit performance per customer pull.

With these new reports, DealActivator now can provide more in-depth reporting than some other soft credit pull equity software. Dealers can analyze performance at the user/customer level to pinpoint strengths and weaknesses within the dealership.

In addition to enhanced soft credit pull reporting, dealers using DealActivator can now work in the Priority Page directly from their mobile devices.

Similar to the desktop application, the mobile version of DealActivator’s Priority Page contains the dealership’s daily contact list with filtering categories. The mobile application can enable text, email, user voice and call features directly from the app, keeping even more of DealActivator’s sales or service drive functionality at dealers’ fingertips.

UserVoice Mobile enhancements also can provide a direct line for service issues or product development feedback.

“Two things have become increasingly evident over the past six months,” said Alan Andreu, general manager of equity solutions for Dominion Dealer Solutions.

“First, the interest in greater process reporting around soft credit pulls; and also, the ever-increasing need for dealers to experience the power of equity mining on-the-go,” Andreu contined. “These enhancements address both needs in a big way, painting an exciting road ahead for our current and future customers.”

DealActivator has also released real-time notifications for its dealers so that sales staff can contact fresh leads while those consumers are still in the car-buying mindset. The new real-time notifications feature alerts the dealership as soon as a potential car buyer opens the dealership’s email marketing communications.