How CPO quality can ‘get the deal bought’
Quality. Whether you’re talking about the condition of the vehicle or the assurance the consumer is getting, quality may be one of the first words to come to mind when discussing certified pre-owned.
And this quality proposition may carry over to the F&I department, as Auto Remarketing learned in reaching out to one of General Motors’ top-selling CPO dealers.
As part of our Best CPO Dealers in the United States edition this winter, we asked John Bergstrom, co-owner of Bergstrom Automotive, about Bergstrom Chevrolet Buick GMC Cadillac, which ranked ninth on GM’s list with 1,150 CPO sales in 2015.
How much do the quality attributes and components of a CPO unit help to “get the deal bought” by the store’s pool of finance companies, Auto Remarketing asked?
“We have found that finance companies that are familiar with the GM certified pre-owned program, especially Ally Financial and GM Financial, are much more prone to approving these transactions relative to non-GM certified units,” Bergstrom said. “They also have a tendency to give us some extra room in how much they will finance because it is certified.
“There is no doubt that the GM certified program adds value for our F&I department,” he added.
The complete list of top GM (Chevrolet-Buick-GMC) CPO stores for 2015 is below:
1. Karl Chevrolet 1,763
2. Al Serra Chevrolet 1,569
3. Lone Star Chevrolet 1,522
4. George Matick Chevrolet 1,367
5. Classic Chevrolet 1,260
6. Courtesy Chevrolet 1,251
7. Bob Brown Chevrolet 1,206
8. DeNooyer Chevrolet 1,159
9. Bergstrom Chevrolet Buick GMC Cadillac 1,150
10. DePaula Chevrolet 1,106
Staff Writer Nick Zulovich contributed to this report.