DALLAS -

Pearl Technology Holdings announced Wednesday that it integrated its ShowroomXpress platform with RouteOne to offer consumers a streamlined online and in-store retail experience.

ShowroomXpress now gives dealers the tools to contract customers on mobile devices and websites through RouteOne’s online credit application and eContracting platform.

The newly integrated technologies allow consumers to complete a purchase online, or in the showroom and faster than traditional retail time.

“The integration with RouteOne is a critical final step in creating a complete express retail platform. ShowroomXpress will first pencil both purchase and lease transactions to the dollar without a SSN on mobile devices or desktop,” Pearl chief executive officer and founder Bruce Thompson said in a news release.

“Once the customer agrees to the terms, we pass the deal structure to RouteOne behind the scenes. The customer can then complete the credit application and RouteOne will electronically obtain the finance source’s decision. Dealership personnel login to their RouteOne account and verify the terms and the transaction is ready for signatures.”

ShowroomXpress incorporates Experian Pre-qualification technology which  provides customers pre-qualification without a hard inquiry or SSN.

For both purchase and lease transactions, dealers select the finance sources they utilize and the top three finance source quotes are shown to the consumer.

Additionally, dealerships’ team members can instantly adjust terms and roll payments via ShowroomXpress.

The platform is designed for both one-price and negotiation stores.

 “We’re very excited to be able to provide our technology to Pearl for its ShowroomXpress product,” said RouteOne chief operating officer Brad Rogers.

“It continues to build upon our philosophy of streamlining the vehicle buying process and allowing the dealers to select their systems and services of choice. By integrating RouteOne’s online credit application and eContracting capabilities with ShowroomXpress, Pearl has created a true express retail solution that has potential to change the way dealers and consumer think about automotive retailing.”

RouteOne connects dealers across North America to finance sources for vehicle financing.

In 2002, the company was formed by Ally Financial, Ford Credit, TD Auto Finance and Toyota Financial Services.