Repo Remarketing Says Certified Program Lifts Sale Prices Nearly 5 Percent

Repo Remarketing began to close out its calendar year by examining its certified remarketing results, looking to validate sales prices and the net return on investment for certified units versus non-certified units. 

The company found that Repo Remarketing’s lenders realized 4.9 percent more money for the certified units over the test group. Management emphasized the results clearly established a message for lenders aligning with the Repo Remarketing certified program.

The benchmark was defined as the difference between the sale prices of certified units to the Manheim Market Report (MMR) value for similar units that were not certified.

Repo Remarketing selected marginal condition units for the certified program. The main reason for selecting units in less than optimum condition was to eliminate buyer risk and increase buyer confidence.

The company contends newer and late-model units are in better condition and more desirable on their own, which reduces the need for certification.

Jodie Dawson, vice president of recovery services at Repo Remarketing explained that certified inspections validate vehicle condition for value enhanced seller disclosures.

With the units presented as “certified,” Dawson stressed that buyers found them more attractive with low risk of hidden problems and it gave them peace of mind and they bid more.

“This remarketing strategy provides a low cost venue and process to consistently lift the net ROI for marginal conditioned units,” Dawson said.

“Repo Remarketing continues to take the steps necessary assisting their partners to work more effectively mitigating losses while decreasing risks,” she went on to say.

For more information about Repo Remarketing and its services, contact senior vice president of sales Claudia Plascencia at (916) 725-2708 ext. 105.

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