MISSISSAUGA, Ontario -

WALKAWAY has filled its newly created position of manager of dealer services. In a move that became effective today, earning the promotion to the role was Dana Senin.

The company — which builds, markets and administers credit protection products for the retail auto business as well as the recreational vehicle industry — also announced that it has brought on Michael Billie to replace Senin as business development manager for Southern Ontario.

In the new role, Senin will be called to help support analytics, training and project management in the consumer-facing WALKAWAY business in addition to the programs for automakers and lenders.

She has been with WALKAWAY since 2008. Before that, she was corporate accounts manager for what is now known as DealerTrack.

“I’m excited to see our company always moving forward and equally excited to begin my new role,” Senin said.

As for Billie, he has more than two decades of experience in auto retail and territory management. His experience includes management progressive posts with Symtech, Georgetown Chrysler and Oakville Dodge.

The company emphasized he and Senin will work together this month so that her Southern Ontario accounts are transitioned smoothly.