OSHAWA, Ontario -

Dealers representing two General Motors of Canada brands now have another avenue they can use to attract customers, with leasing programs being rolled out earlier this week for Buick and Cadillac.

The audience that Buick and Cadillac targets still has a strong lease penetration rate and GM Canada aims to tap into this hearty pool of potential lessees.

“This action supports our efforts to design, build and sell the world’s best vehicles by allowing us to reach more customers through the full range of financing and leasing,” said GM Canada president and managing director Kevin Williams. “Both Buick and Cadillac are winning new customers through outstanding products and exceptional customer service.”

He continued: “Our ability to offer competitive leasing marks an important step forward, allowing us to reach even more customers as we continue to profitably grow sales.”

The lease deals will be done via FinanciaLinx, an independent national leasing company.