MPi Revamps Website to Help Dealers Push Service Work
Mobile Productivity announced Tuesday that it used a thorough review and extensive dealer feedback to launch a redesigned version of its website.
MPi officials emphasized that the revamped tools at www.mpifix.com aim to help dealerships manage the vehicle inspection process better with the MPi World Class Inspection (WCI) system.
David Boyle, president and chief operation officer of MPi, believes all the features this solution can perform stems from a revamped online platform.
“Since we first launched www.mpifix.com, we’ve heard a lot of positive feedback about the many resources available to our customers and the industry as a whole. But we’ve also heard a lot of constructive feedback, which we took to heart to create an even better experience,” Boyle explained. “Our aim with the new site is to make it very easy to navigate and find out how to maximize service department revenue."
“In addition to the new look, we completely revamped the navigation. This puts our visitors at ease of finding the information they’re looking for from company information to customer testimonial videos to live Webinar and web-based training log in,” Boyle went on to say.
Where WCI is in use, MPi contends dealers can perform a better inspection and do a superior job of explaining needed repairs to the customer, realizing benefits that average between $100 and $125 in additional needed repairs per vehicle inspection. The company thinks that jump can result in a substantial increase in profit for the service department.
Executives also stressed the WCI system can significantly improve a dealership’s service and parts operation by boosting:
—Business Growth: WCI can increase the sale of legitimately needed service work by implementing a better executed vehicle inspection process.
—Customer Handling: WCI can implement better customer communication tools that can provide a detailed estimate of work needed and involve the customer at a high level in the decision making process
MPi’s complete and all inclusive vehicle inspection program also includes the software solution, EDGE, which can integrate customized customer friendly communication tools such as Recommended Action Plan and Know Your Vehicle reports. The tool also can generate detailed management reporting and analysis and provide ongoing consulting and training services as well as process and performance metrics.
MPi indicated that WCI pricing is based on dealership size and number of users. A dealership can receive a no-cost price quote and business case by contacting the company at (888) 503-8040 or visiting www.mpifix.com.