ATLANTA -

On the heels of OVE.com’s second annual Independent Auction Summit, the company announced it is bringing back the Strive 4 Five promotion — which provides participants with financial incentives to “capitalize on the incremental dealer business opportunity OVE.com provides,"

“Not only are partners able to use OVE.com as a defensive and offensive tool, they’re able to earn more money at the same time when they participate in the Strive 4 Five promotion,” officials said.

The promotion, which aims to help the company’s independent partners sell more vehicles online, began in September and is currently underway.

Moving on to highlight some of the key points from the company’s recent summit, officials noted that attending independent auction representatives learned how to take advantage of the site to grown their digital business, discussed recent trends and shared best practices.

Summit speaker Sandy Schwartz, president of Manheim, discussed how advances in digital technology are transforming a variety of industries and businesses, while Joe George, group vice president of Manheim Digital, explained how digital advances are transforming the remarketing industry.

Additionally, George also described how these advances will impact the future of remarketing, and he shared strategies for leveraging mobile technologies to counter non-traditional competitors. 
 
“I value the opportunity to exchange ideas about how our industry is evolving,” said George. “You look around in the room and say, ‘Wow, this is a talented group of industry leaders!’”

Lynn Weaver, general manager of Harrisburg Auto Auction and summit attendee, also expressed his enthusiasm for what the summit had to offer, “The OVE.com summit was very beneficial for our business.

“Our Internet sales manager and I both came away with new ideas and a better understanding of how OVE will benefit us now and even more in the future. We are already putting our plans in place," he continued.

Besides learning best practices form industry experts and exchanging ideas, attendees were also given a chance to offer OVE.com leadership their suggestions for how to improve the platform, the company noted.

“This is our fourth year working together to provide our buying and selling customers with options that simplify the process,” said Sue Boehlke, senior vice president of products and processes at Manheim, who also kicked off the summit event.

 “We believe it’s important to offer our independent partners an industry platform to feature their sellers’ inventory. We have a long-standing commitment to our partners, and that will continue,” she concluded.
 
The company is directing those who have questions about the Strive 4 Five promotion to contact Glenn O’Leary at glenn.oleary@ove.com, or at (678) 645-2253.