DETROIT -

In perhaps some unconventional news for General Motors, it was revealed late last week that one of its nameplates has played a part in setting a world record.

In Cadillac founder Henry Leland’s hometown, 298 of these models and their proud owners from throughout the U.S. and Canada rolled down Route 2, stretching for nearly a mile in a parade held this past Wednesday to open the Orleans County Fair in Barton, Vt. — breaking a Guiness World Record for most Cadillac vehicles in a parade.

Lorie Seadale, superintendent for the Floral Hall Arts and Crafts department of the Orleans fair, conjured up the idea for a Cadillac parade in an effort to increase awareness for the fair held in Leland’s own hometown. He founded the brand in 1902.

What started out as a promotional activity grew into “a way to pay homage” to Leland’s genius, officials noted.

“Our initial goal was for the fair, but it’s become a dual-purpose event to honor Henry Leland’s legacy and contribution to this country with his inventions, ingenuity and entrepreneurial spirit,” Seadale said.

Fair officials also pointed out that the previous record of 102 Cadillacs on parade was set on Aug. 18, 2002 in Leimuirderbrug, the Netherlands — not in the nameplate’s home country.

“It’s great to bring the world record back the United States where it belongs,” Seadale further stressed.

Vermont’s record breaking parade included cars ranging from vintage Cadillacs, up through today’s CTS Coupe.

Interestingly, several of Leland’s own descendants still reside in the area and participated in the parade.

“He was a unique individual. They called him the ‘Master of Precision’ because he had such high standards,” said David Leland, great, great nephew of Henry Leland and resident of Shelbourne, Vt.

“It’s nice to see him recognized like this,” he added.

Brand executives took note of the activity, as well, commenting on the record breaking achievement.

“Cadillac congratulates the residents of Barton and all of the Cadillac owners who participated in the parade for setting the world record in Henry Leland’s home town,” said Cadillac vice president of marketing Don Butler.

“The success of this event demonstrates that Cadillac still fuels the same passions that Henry Leland inspired in the brand,” he concluded.