Early CPO Results Show Promise
In today's debut CPO Weekly e-newsletter, Auto Remarketing gets things started by looking at how a few brands reporting early certified pre-owned results fared in 2014. And in what likely was yet another record year for the industry, CPO operations looked promising for many automakers.
Starting with Ford, its brands combined to sell 22,610 certified vehicles in December, pushing the annual sum to 271,705 units.
The Lincoln brand had 26,557 certified sales in 2014, with Ford/Mercury CPO sales at 245,148 for the year.
Moving over to Mazda, it sold 3,768 certified vehicles in December, which beat prior-year figures by 19 percent. It finished the year with 43,129 CPO sales, a 14-percent increase.
Hyundai had its best December ever with 7,674 certified sales, which was a 27.3-percent year-over-year improvement. For the year, Hyundai sold 95,486 CPO vehicles, which beat 2013 sales by 25.7 percent.
Despite its annual certified sales dipping 1.2 percent, Volkswagen finished 2014 with its best December ever, selling 7,862 CPO vehicles.
That was a 15.7-percent increase over December 2013 and pushed yearly sales to 92,520. It was also the program’s 10th straight month of 7,000-plus CPO sales.
Audi sold 4,349 certified vehicles in December to finish the year with 47,023 CPO sales. The annual sum for Audi is up from 40,190 CPO sales in 2013.
Volvo sold 1,261 certified units for the final month of the year, a 63.3-percent increase. The program finished 2014 with 14,129 annual sales, a 38.5-percent improvement.
Porsche moved 1,111 CPO vehicles in December (up 14.6 percent) and sold 11,843 certified cars for the year (up 16.9 percent).
The Mercedes-Benz certified pre-owned program had its best December with 11,379 (up 17 percent year-over-year) and finished 2014 with 119,257 annual sales (up 20.4 percent).
At BMW, its CPO and non-CPO used sales came in at a combined 17,122 units for December (down 8.6 percent). For the year, the sum was 196,930 CPO sales, an 8.1-percent increase and representing a record year.
As for the MINI brand, it had 2,083 combined CPO and non-CPO used sales in December for a 6.6-percent increase. Its annual figure was 24,765 sales, a 12.4-percent hike. These marked MINI's best month and year, respectively.