DEARBORN, Mich. -

Ford’s latest social media campaign asks consumers to share what actions they are taking to help the environment — with winners being awarded an electric vehicle experience. It’s all part of the automaker’s new “Take Charge” contest on its Electrified Vehicle Facebook page.

The campaign that runs through the middle of next month includes four categories in which users can submit their best eco-friendly action ideas. A winner will be chosen from each area.

Users will be asked to offer ideas in four areas:

—Repurposer: Ideas focused around recycling.

—Power Mizer: Ideas focused on energy conservation.

—Gas Sipper: Ideas on fuel-efficient thinking.

—Unconventionalist: Ideas covering everything else eco-friendly.

After submitting ideas, users can reach out to their social network on Facebook or Twitter to share their efforts and accumulate votes. Officials explained that a leaderboard will show the fans who has the most votes, as well as how many of their friends are participating.

Furthermore, fans can accumulate badges for attaining 10, 50 and 100 votes for their submissions. As a way of showing off their accomplishments, they can share these badges with their social network.

“Even though we’re asking Facebook users to share what actions they are taking to help the environment, Ford will take part in the conversation by giving examples of what we’re doing too,” stated Brian McClary, Ford social and emerging media specialist.

“These reminders will help spark people’s imaginations on what they can achieve,” McClary added.

The automaker shared what it believes would be a great recommendation — the Ford Fusion Hybrid gets 41 miles per gallon, allowing drivers to travel more than 700 miles on a single tank of gas in city traffic. Ford thinks the unit could be used in the Gas Sipper category.

The OEM mentioned the use of recycled denim in vehicles fits into the Repurposer area.

Company officials said the Ford Electrified Vehicle page for Facebook was developed to help consumers understand the differences between electrified vehicle technologies so they can make informed decisions about whether a hybrid, plug-in hybrid or all-electric vehicle fits their driving habits. The page is also meant to create a place for consumers to start or participate in conversations around Ford’s electrified vehicle offerings and gives the automaker a place to listen to and respond to those interested in electrified vehicles.

“The contest allows Ford to use social media to connect with our fans and exchange ideas about what they are doing to lower their carbon footprint,” noted David Finnegan, the Focus Electric marketing manager.

“Our electrified vehicles are just one part of Ford’s overall sustainability efforts, and we want to ensure our fans have a voice in sharing what they are doing as well,” Finnegan added.

Ford’s “Take Charge” contest on its Electrified Vehicle Facebook page is located at www.facebook.com/FordElectricVehicles.