Digital marketing provider Dealers United has added Chad King and Wendy Gill as regional sales vice presidents, hires the company said underscore its commitment to expanding its market presence and enhancing its service to dealers nationwide.

King’s 14 years of automotive experience includes stints with Cox Automotive and CarNow, where he most recently served as VP of sales for the North division and was a four-time winner of the company’s President’s Club award.

Dealers United cited his “proven track record of building high-performing teams” and “innovative approach to sales leadership and focus on customer success,” and said his “expertise in creating winning cultures and delivering impactful digital solutions will be instrumental in driving growth” for the company and its clients.

Gill also comes to Dealers United from CarNow, where she was VP of field sales for the West division, following roles with CarGurus and Cox Automotive’s NextGear Capital. Her resume includes sales leadership experience in automotive digital media, floorplan finance and SaaS.

Dealers United said Gill “is recognized for her ability to forge lucrative relationships, exceed revenue targets, and empower team members to become organizational leaders,” and said her team-member first mindset and commitment to leadership development align the company’s values.

“Their combined expertise and proven track records in the automotive industry will be invaluable as we continue to help dealers across the country dominate their marketing by activating the best digital solutions.” Dealers United senior vice president Justin Friend said. “At Dealers United, we’re dedicated to supporting dealers in what they do best — selling more cars — and Chad and Wendy will play crucial roles in that mission.”

Dealers United’s offerings include social advertising campaigns, search engine optimization and search engine marketing, with access to omnichannel analytics that provide “full-funnel visibility” into campaign performance and return on investment.