Auto Remarketing is recognizing the 2022 Women in Retail honorees in the current issue of the magazine and at Used Car Week this fall in San Diego. 

With these awards, we specifically recognize top leaders on the retail side of the auto industry, including honorees from dealerships, dealer groups and third-party providers/vendors

Over the next few weeks, AR will be posting Q&As with each of the honorees on this website.

Next up is Jennifer Cofini, who is director of communications at Parks Motor Group Tampa Bay.

Auto Remarketing: What do you enjoy most about working in retail automotive, and what would you change?

Jennifer Cofini: What I enjoy the most about working in retail automotive is the people. Our vice president has always said, “We aren’t in the car business; we are in the people business.” I’m a people person, and I’m fortunate to do what I love on a daily basis. What I would like to see more of or change in retail automotive, is seeing more women get into the automotive industry. There are so many opportunities in the automotive, and it would be nice to see more women explore this field.

AR: What is the top trend you’re watching in retail automotive this year?

Cofini: One of the top trends that I’m watching in retail automotive is the fast-growing electric vehicle segment. I’m excited as Ford Motor Company roles out the first all-electric truck here in the United States, with the F-150 Lightning, as well as adding more electric vehicles to the lineup. It’s an exciting time right now.

AR: What piece of career advice would you give your younger self?

Cofini: The piece of career advice I would give my younger self is; believe in yourself. Don’t second guess yourself with the decisions you make. Your instincts are always right.

AR: What has been the top key to your success in retail automotive?

Cofini: The top key to my success in retail automotive is always being a team player and my ability to build relationships in the community. I like to use my creative abilities to support our team in every department. As a director of communications, I play a supportive role in most departments. Being a team player, helps the overall success of our dealerships. Relationship building has become an important role for me, and with that we have been given many unique opportunities for our dealerships because of my involvement. We are well known as an automotive group that gives back to our community.