DAYTON, Ohio -
Reynolds and Reynolds announced this week that the company has launched a new, live chat system developed to work in concert with dealer websites developed by Reynolds Web Solutions.
 
This new solution is created to give dealership personnel the opportunity to chat online in real time with consumers browsing the dealership’s website. Called Click-Chat-Buy, the product will be offered as a no-charge upgrade for Reynolds WebMakerX customers.
 
“The faster a dealership can respond to a lead, the more likely they are to convert that lead into a sale,” explained Trey Hiers, vice president of marketing for Reynolds.
 
"We’ve developed the added capability for dealerships to connect instantly and easily with consumers on the dealer’s website by using live chat. It’s one more way for dealerships to build the customer relationship. This new tool also offers consumers an instant avenue for answers.”
 
By using “Click-Chat-Buy” to live chat with consumers, dealers can:
 
—Communicate more effectively with customers.
 
—Increase lead conversion and sales.
 
—Increase customer satisfaction.
 
—Increase customer retention and loyalty.
 
Reynolds also utilizes the same live chat functionality of Click-Chat-Buy for dealers to quickly and easily live chat with a Reynolds Web Solutions support representative.
 
Hiers concluded: “Click-Chat-Buy is the latest example of how Reynolds is combining our product development capabilities with a thorough understanding of retailing in the dealership. This new product will make the Web an even more productive extension of every dealership to connect with consumers, build the customer relationships and deliver business results in the dealership.”
 
For more information, visit www.clickchatbuy.com.