KANSAS CITY, Mo. -

Mike Dullea says AutoAlert has been looking at ways that OEMs could “manage incentive spend.”

“What will move the consumer to buy, while improving the overall journey and increasing profits?” said Dullea, who is AutoAlert chief executive officer.

“That’s the answer AlertOptics provides,” he said in a news release, noting that “it comes down to personalization for the consumer.”

AutoAlert said it has secured a patent for AlertOptics, which it describes as an OEM incentive management and data-analytics platform.

AlertOptics, according to the company, is an AI tool, and with that tool, OEMs can apply targeted incentives to a dealership’s consumer base.

That drives sales and loyalty, according to AutoAlert.

AutoAlert says AlertOptics optimizes incentive spend through “analyzing and actionizing” OEM and dealer data.

That, according to AutoAlert, allows for the best incentive level to be generated for the right customer. And that can result in elimination of wasted incentive dollars and identification of incremental sales opportunities.

AlertOptics’ personalized, OEM-branded offers engage customers via text, email, mail, and other channels, according to the company.

AutoAlert said that with AlertOptics’ flexible incentive programs and detailed reporting, OEMs can quickly assess ROI, and they can make better predictions about future buying trends.

“We want to strengthen communication among OEMs, captive finance companies, and dealers to increase their success,” said AutoAlert senior vice president Kendall Billman.

Billman added, “That means unlocking the right data, fully analyzing that data, and turning it into the best experience for customers.”

AutoAlert connects OEMs, captive companies, dealerships, and consumers in this way. The company said AlertOptics is just one piece of its complete customer experience services.

According to the company, that also strengthens communication and collaboration at the dealership, provides complete service lane services, and improves customer loyalty and retention.

“The goal is to provide the very best customer experiences while also increasing sales and profits,” AutoAlert said.

AutoAlert’s first U.S. patent, for its Equity Mining and Financial Alert Process, came in 2010.

The company said successive patents in 2011, 2012, and 2013 enhanced its data mining and sales on the service drive functionalities.